We are guided by the mission to enable and accelerate natural sports nutrition throughout Europe. In doing so, we focus on innovating through both the taste and product format level. Compared to traditional energy or sports bars, our products paint a colorful story through their flavors, present a noticeably lower glycemic index, sugars, and are nutritionally bespoke for endurance and outdoor activities. Over a longer horizon, we are building an all-natural nutrition concept, which will be adopted across the board, in all product formats, including bars, powders and liquids - a feat unaccomplished by a brand or company thus far. Our end goal is to familiarize active individuals and enthusiasts with the notion of natural nutrition, and that it has sufficiently developed to support the entirety of their training regimes or physical activities.