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Position overview:

As a Web Content Manager you will be responsible for the marketing websites and integrated digital channels that serve Pearson’s English Language Learning (ELL) vertical.

You will work within a specialist digital channels team, receiving and interpreting content and functionality requests from across the ELL organisation and managing a substantial content management system (Adobe Experience Manager), as well as a variety of digital tools and applications.

We are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve with the business as part of a high performing team.

You’ll know how to:

● Work effectively in a heavily cross-functional, complex environment, navigating across global functions (Product, Technology, Global Marketing, Customer Experience...)

● Drive digital best practice and be a champion for excellence in customer experience

● Be comfortable with digital transformation and ecommerce

● Bring knowledge and experience of multi-channel performance marketing

● Identify, define and report against KPIs.

Primary responsibilities:

● Ensure high-quality implementation and delivery of website content & site personalization experiences to support web & related business stakeholder strategies, in accordance with brand & web best-practices

● Create new website pages & landing pages utilizing standardized sets of page templates, layout containers, components, and experiences (for desktop, mobile & tablet devices) to meet cross-channel stakeholder needs

● Maintain and improve where necessary, web content workflow management system & processes to ensure timely delivery of requests and campaigns; stay apprised of progress, changes, and potential obstacles across the team

● Work in partnership with marketing, product, technology and UX/UI teams to ensure that web content requests are met

● Ensure that all website content follows the company’s established style and procedures; maintain brand and messaging and promote the sharing of web content best practices across all Pearson web properties

● Align with UX and digital experience teams to identify opportunities to improve the customer experience

● Acting as web product owner, partner with web development teams to define business requirements for new web functionality, and ensure new functionality is properly implemented and utilized across all web properties

● Liaise with developers, data analysts and marketing automation specialists to achieve change

● Collect and analyse performance metrics, to drive improvements and improve performance

● Build and maintain web forms in support of website lead generation and marketing campaigns

● Lead and perform troubleshooting and remediation of break fixes as needed

● Maintain an understanding of new technologies and best practices in website technologies, design principals, SEO, analytics and related digital marketing fields

● Analyze and report on website analytics and campaign data to identify trends and insights that achieve goals & efficiencies

● Act as the digital channel team’s SME for the Adobe Experience Manager (AEM) content management system, and any other CMS in operation

● Support the Digital Marketing Communications Manager, Digital Channels, in the definition and delivery of the website roadmap.

Qualifications

Requirements

● Strong knowledge of CMSs and related tools and platforms (e.g. Adobe Experience Manager, WordPress, Sitecore)

● Excellent web copywriting skills

● Good understanding of best-practice editorial and technical SEO (eg SEMRush)

● Exposure to content migrations and/or website launches or web development

● Strong confidence with Google Analytics 360

● Basic knowledge of html and CSS

● Basic knowledge of Photoshop or similar image manipulation packages

● Good understanding and passion for UX and web content design

● Able to build web forms using basic coding skills (Formstack, Form Assembly etc.).

Essential skills and experience:

● Experience of managing websites for large complex organisations

● Strong project management experience of web build, design and UX

● Experience of marketing automations (e.g. Salesforce Marketing Cloud, Pardot)

● Experience of working in an Agile environment, and of creating specifications and wireframes for developers

● Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies

● Highly organised, with the ability to work on multiple projects at once

● Strategic, and able to oversee large projects and coordinate the work of others

● An excellent editor, with good spelling and grammar and an eye for detail

● Comfortable with web analytics, keyword strategies, usability and design

● Computer literate with excellent knowledge of Outlook, Word, Excel, PowerPoint.

Person specification:

● A proactive, solid team-leader and clear communicator

● You possess great analytical skills and ability to optimise content

● You demonstrate a proactive approach to workload and new ideas

● Have excellent written and verbal communication skills

● You exhibit good time management skills; ability to meet deadlines and plan own work effectively

● 3- 5 years in a web marketing role/content editing role.

#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

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