The purpose of this role is:

• To lead and drive Mars Wrigley media & digital brand experience transformation by unlocking media, social, search & owned site systems as growth levers, and leveraging all available 1, 2 & 3P data sources to maximize the effectiveness and efficiency of our consumer touchpoints.

• In that context, transcend functional silos to partner with Brand and Content teams, Data and Analytics (Human Intelligence, Data Technologies) and Sales (Digital Commerce, Customer/Shopper Marketing) to create a consumer-first organizational model that delivers a seamless brand experience throughout the consumer journey

• Build and lead the development of media and digital capabilities and talent globally for MW, internally and through our agency partners

What are we looking for?

• Business degree qualified

• 15+ years experience in relevant media/digital or Integrated Communications leadership roles in house or agency

• Strong understanding of integrated communications

• Track record of transforming organization capabilities in space of media and digital

• Strong data literacy and experience in data-driven marketing

• Excellent communication and presentation skills (oral and written)

• Ability to create strong relationships across internal departments and external partners

• Strong media & digital technical skills

What will be your key responsibilities?

• Overall, this role has responsibility and accountability for creating and leading the long-term transformation ambition of MW media and digital experiences.  It will be tasked with C-suite stakeholder management of the measurement and delivery of the transformation; and senior leadership collaboration across Marketing, Data & Analytics, Digital Technologies, and Sales to ensure the global media and digital experiences strategy aligns with long-term business priorities.

• Measurement and delivery of the global media transformation to C-suite stakeholders

• Collaborate with senior leaders across all Demand-driving functions to orchestrate ways of working between media, base marketing/brand and content, customer/shopper marketing, and dcomm/sales that deliver a seamless brand experience throughout the consumer journey

• Partner with Global VP Data & Advanced Analytics to establish data strategy and usage for media and digital experiences; set goals and KPIs to monitor performance across media, search, social, and digital properties

• Media and digital experiences leadership in the Enterprise Brand Council

• Oversee the management of all digital properties and infrastructure, and own the core site system development roadmap in collaboration with Digital Technologies

• Define, embed and cascade a globally relevant Social and SEO strategy, through specialist partnership

• Oversee the expansion and integration of regional media hubs to partner with Brand & Content hubs and Regional Marketing teams

• Lead the MW Media & Digital community globally to drive increased effectiveness and innovation through regional leadership, identifying/building media and digital capabilities globally & regionally

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

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About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.