We are the world’s learning company with more than 22,500 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. We’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse — and where our people can be themselves — so we can reflect the customers and learners we serve.

Pearson is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ+ employers in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. We are featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportive environment to develop your professional career!

About the job

We are looking for a positive, creative and data-driven Marketing Campaign Executive to join our Schools Marketing Team. This is a varied marketing role that requires a proactive, well-organised individual able to execute marketing campaigns in a fast-paced environment with support from Marketing Campaign Manager.

Key Accountabilities

Campaign planning and execution

• Implement customer-focused multi-channel digital marketing campaigns to drive growth and retention business goals and deliver effective ROMI, with support from a Marketing Campaign Manager.

• Work with the search specialist, create & activate PPC strategies to help achieve forecasted campaign goals with a test-and-learn approach.

• Support the defining of lead journeys for customer segments, and create lead management and lead nurturing tactics to convert into qualified leads and purchasers.

• Analyse and report on campaigns to inform continual optimisation and present business opportunities.

• Execute end-to-end campaigns through all phases of the campaign lifecycle, including some creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

• Recommend performance optimisations of PPC, paid social and affiliate campaigns while being confident to make changes.

Marketing Content

• Support the production of high-quality marketing content, in all its forms for all channels (sales presentations, website, letters, subject guides, white papers, video, infographics, blogs, podcasts, social posts, PR, events etc.), and for all stages of the customer journey, to maximize campaign effectiveness

• Ad copy and feed optimisations alongside agencies.

Budget and quality

• Delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

• Manage budget and reporting for performance marketing

Messaging and Tone

• Develop messaging and stories around customer need/problem to be solved, using customer insights and with support from the Marketing Campaign Manager

• Implement these messaging and stories in campaign activity

Customer Experience

• Execute marketing campaigns to nurture and manage existing customers, driving up adoption, revenue and retention, and providing a superior customer experience aimed at improving customer engagement and long-term relationship with Pearson

• Deliver to high-quality standards and ensure excellent execution that offers a great customer experience

Matrix working

• Collaborate with other marketing colleagues where projects may overlap, ensuring a clear consistent voice

• Work closely with key internal teams, including sales, product and digital teams, to align performance marketing KPIs with wider business and campaign objectives.

• From time to time, engage in special projects and tasks that go beyond the remit of the role

Qualifications

Our Successful Candidate

• Driving marketing success from customer insights.

• Campaign management experience, including some budget management and ROI analysis.

• Good communication and networking skills with a strong sense of teamwork and an ability to deal with a wide range of stakeholders.

• Ability to manage and prioritise multiple campaigns and projects at once.

• Experience and an understanding of marketing automation tools.

• The ability to execute campaigns at tactical and detailed levels.

• A passion for customer experience - reviewing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service.

• Some experience of multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)

• Good organisational skills and project management skills

• Results-driven with the energy and resilience to make things happen

• Commercial mindset

• Some campaign execution experience is required

• Able to seek support from managers in an effective and timely manner

Additional Information

This is hybrid role with a mix of office (Oxford) and remote working, flexible in line with individual circumstances

Your Reward & Benefits

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. There is a range of options, too many to list here, but when you join our Pearson family you can look forward to:

• A starting holiday of 25 days plus UK public holidays and you’ll earn 1 additional day’s holiday per year you work with us.

• Generous pension scheme where we match and double what you contribute.

• Maternity, paternity, and family care leave as well as flexible work policies.

• Stock/share purchase options.

• Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family, and personal life.

• Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

If we sound like a good match for you, or maybe for a friend, we’d love to receive an application.

#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.