Customer Insight Analyst

Job Purpose

We are looking for an experienced Customer Insight Analyst to join our growing Digital team at McDonald’s.  Reporting to our Senior CRM Manager, this role will be critical in helping McDonald’s to maximise the insights gathered and value generated from our customer data.

It’s an exciting time to join as we are investing heavily in creating more personalised relationships with customers through seamless digital experiences and smart use of data.  Our digital business has grown rapidly in the last year and we have aggressive plans to accelerate this growth and deliver on customer’s expectations for years to come.

This individual will be responsible for advanced customer-level analytics for digital initiatives within McDonald’s UK.  The role will work closely with our internal teams (e.g. Technology; Digital: Business Strategy and Insights; Marketing; Finance and others) as well as external stakeholders like our agency partners to operationalise our approach to customer data analytics and share with key audiences.  Most importantly, these insights will drive actionable tactics to deliver business results.

This position will help guide and deliver the customer analytics we need to drive insight and fuel our digital growth.  It will also be the analytical lead on our agile workstreams across our digital initiatives including CRM, loyalty and machine learning.

We are looking for a specialist with digital at their core and experience of developing insights into how digital and CRM drive the business.  This person will be critical in helping our teams understand which metrics really matter for our business and how we can influence them to drive value for our business and franchisees.  It’s an opportunity to take a significant role in the digital evolution of one of the most iconic brands on the planet.  Doing interesting work in a great environment - within an organisation that has been investing in CRM and Digital and sees it as a key driver of future growth.

Principle Responsibilities

• Contribute to the development of a digital customer-level analytics framework in partnership with our Business Strategy and Insights team and our agency partners.
• Develop and manage sophisticated methods of analysing our customer data, including creating hypotheses and measurement strategies with the intent of gaining an understanding of our growth drivers.
• Manage and execute deeper-dive analytical work to solve business questions in a deadline driven environment.
• Be the customer analytics lead in our digital trading forum as well as our agile working groups.
• Create and present customer analytics findings to functional leadership.  Storytelling is extremely important here to ensure insight is understood and leverages across key stakeholders.
• Provide technical expertise and consulting to enable detailed, data-based recommendations and insights to stakeholders.
• Manage relationships with internal and external stakeholders to ensure a lifting of the collective narrative around analytics at the aggregate, customer and campaign level.
• Collaborate with Analytical and Insight leads in Global and other McDonald’s markets to share methodologies and expertise.

Relationships

What Team will I be a part?

You will join our growing Digital team at McDonald’s.

Knowledge and Experience

What background do I need to have?

• Degree in relevant subject (Economics, Maths, Computer Science or similar).
• 3-5 years of related work experience and results oriented performance.
• Experience of explaining complex concepts to a non-technical audience.
• Detailed understanding of the digital landscape, with a preference towards Retail and Quick Service Restaurants.
• Previous experience in managing sophisticated analytical projects in large cross-functional organisations.
• Hands on experience with analytical techniques like regression, customer modelling, forecasting and baselining.
• Knowledge and expertise of working with relational databases and large datasets.
• Experience with digital and CRM initiatives (including loyalty programmes) and the analyses of data that drives success.
• Ability to independently own and drive multiple workstreams, often balancing competing and changing priorities.
• 3+ years’ experience using SQL to query transactional databases, R/python knowledge a bonus.
• Proficient in Tableau or other data visualization tools.
• Experience with Databricks and / or Alteryx a huge plus.
• Proficient in PowerPoint / Excel.
• Excellent written and verbal communication skills.

At McDonald’s we are People from all Walks of Life... 

People are at the heart of everything we do and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers.

We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers give us strength.

We do not tolerate inequality, injustice or discrimination of any kind.  These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”

To learn more about working at McDonald's, click here