Responsibilities

• Perform exhaustive research to gain in-depth knowledge of all customer personas
• Perform extensive research and analysis on consumer thoughts and trends
• Create specifications and content appropriate for the brand's customer personas
• Strategize content pillars and sub pillars
• Planning editorial calendar and content proposition
• Collaborate with content management teams, creative teams, writers to implement the strategy
• Oversee writing style and tone for all content
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed
• Develop editorial strategy, so content is consistent across all delivery platforms
• Conduct periodic content audits
• Track and calculate content ROI
• Ensure that content strategy meets business objectives
• Strategize and improve content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not

 
Requirements

• Prior working experience in a similar role
• Creative thinker with data-driven analytical aptitude
• Excellent copywriting skills
• Content presentation skills – to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions
• Content Delivery Skills – to determine the best distribution channel to deliver content to your audience
• Experience in handling and strategizing marketing campaigns
• Content Monetization Skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
• Multitasking and organizational skills – you will have to handle several types of projects and people regularly
• Conducting thorough audits to determine what content to be kept, edited, rewritten, and more
• Good Analytical abilities to spot patterns and trends in content marketing data
• Team-building skills
• Having a keen interest in organizational goals and targets
• Attention to Detail
• Leadership Qualities
• Pressure handling capabilities