The Role: 

The Brand Protection Assistant will sit in the Brand and Customer Experience sub-team of the ASOS Legal Department. As an innovative pure-play e-commerce fashion destination, every inch of ASOS incorporates Brand, Intellectual Property and Customer Experience. This role will be critical in helping ensure that the Brand and Customer Experience sub-team protects the ASOS’ business across the globe. 

No two days are the same in brand protection and you’ll need to thrive in change and be excited to engage with and build relationships with multiple facets of the ASOS business, not to mention external suppliers who help us protect the ASOS brand.   

You’ll need a passion for protecting brand assets from domains to trade marks across a range of different platforms from Alibaba to Twitter.  You’ll need to be hands on and commercially minded and have the energy and interest to pursue a broad array of tasks.  

This is a role with great potential for the right candidate to quickly grow their level of responsibility. 

What you’ll be doing… 

Brand Protection - Assisting with the protection and enforcement of ASOS’ brand and intellectual property rights online, including: 

• Monitoring and enforcing through our online brand protection platform  

• Managing our brand protection accounts on various platforms such as market places and social media 

• Carrying out enforcement activity against infringing uses of ASOS’ brand/ rights online including on auction sites, websites, social media, apps  

• Conducting desktop investigations / instructing external investigations into potential infringers 

• Preparing evidence and statements to support enforcement activity 

• Maintaining and updating internal records and our online brand protection platform 

• Liaising with both internal stakeholders and external suppliers  

• Preparing updates for internal stakeholders and preparing reports 

• Monitoring general online brand protection developments, particularly in the retail sector 

• Supporting the team with its relationships with platform providers, enforcement agencies, and other brand owners 

• Communicating with and updating stakeholders who report brand protection issues 

• Gathering evidence and general assistance on litigation matters from time to time, which may include liaising with members of the retail teams to collate evidence and information about certain products and/or designs 

• Closely managing costs 

Domain Names - Managing the ASOS domain portfolio, including: 

• Liaising with our tech teams and other relevant stakeholders regarding the ASOS domain portfolio 

• Answering general queries on the ASOS domain portfolio 

• Reviewing new gTLDs and ensuring appropriate domains are secured 

• Placing and managing orders for domains 

• Preparing actions such as UDRPs, with help from the wider team as appropriate 

• Updating internal policies and procedures 

• Attending calls with our registrar and dealing with administrative queries 

• Conducting gap analysis and auditing the ASOS domain portfolio 

• Closely managing costs 

We’d love to meet someone with… 

Communication and enthusiasm is key to any role in this Department, as our team members continually build relationships at all levels across the business, at the same time as working together to deliver what’s needed, when needed, by whatever means necessary.  All team members must be approachable and capable of adapting their approach and communications to ensure excellent inter-action with the wide variety of people and personalities across the unique environment of ASOS. We’re also fast paced, so all employees also need to be adaptable and cope with change quickly, and be enthused and excited about what’s around the corner for us.  

• Previous brand protection/domain experience is crucial 

• Previous experience working in a fast-growing, agile, adaptable in-house commercial environment preferred 

• Must be proactive and very organised 

• Excellent IT skills, with an interest in learning about new tech solutions 

• Preferred candidates will demonstrate an interest in working in an in-house legal team environment and will be able to demonstrate an interest in brand protection. 

What's in it for you? 

We will give you a competitive salary, bonus scheme, staff discount, sample sales and pension matching but also a fantastic bunch of flexible benefits that focus on your health, wealth & inner self for you and your friends and family.   

We are all equal! 
We’re committed to creating an inclusive workforce.  We believe in a world where you have the freedom to explore and express yourself without judgement, no matter who you are or where you’re from. Where you value yourself and feel proud of who you are. Where individuality is a source of confidence, because difference makes the world a better place.