The Job

• Act as the brand owner of Fintech hub and ensure all marketing activities are executed on time and drive Fintech hub brand awareness amongst relevant audience
• Lead Digital marketing efforts for all brands under Digital Services covering strategy, performance, growth and execution
• Translate complex Digital marketing data into easy understandable insights and leverage these insights to identify solutions and develop new ideas
• Manage the Digital Marketing budget and ensure that User Acquisition and retention performance reach the business plan objectives
• Set up campaigns and build community through existing and new social media channels and continuously improve Social media engagement across all social channels
• Work closely with Business teams to ensure alignment and consistency between Business strategy and objectives
• Conceptualize and Create relevant marketing materials for effective execution of marketing plans
• Identify and keep up with the latest trends and technologies impacting FinTech and digital marketing
• Monitor campaign performance and provide suggestions to increase ROI on marketing spend
• Prepare accurate reports on overall performance of Digital marketing campaigns
• Implementation of promotional campaigns in coordination with Business teams and ensure all campaigns are executed on time adhering to set processes and guidelines
• Working closely with Business, Sales and Operations teams assisting with new product launches
• Coordinate with advertising and media experts to improve marketing results and plan and run conversion testing and other experiments.
• Monitor and report on effectiveness of marketing campaigns and communications.
• Create and generate appropriate reports for senior management decision making
• Ensure processing of all marketing related expenses in a timely manner

 
The Person

• Degree in Marketing or equal professional qualification
• Should have communication skills, excellent business writing and reporting skills and strong analytical skills
• Minimum of 5 years experience in relevant area