They don’t just send emails but also create lifecycle campaigns, manage contacts, write copy, and dig into A/B testing. That takes a vast and varied skillset. Let’s talk through the essentials 👇

✅ Strategic Thinking

The best email marketers are strategists at heart. They should know how to reach business goals with email. Strategy is a sort of roadmap showing how to achieve it.

✅ Data analytics.

It’s a key to winning campaigns. The more data you have, the better result you’ll get.
Email marketers analyze two core types of data:
— Performance metrics (open rates, conversion rates).
— Behavioral and social-demographic data (gender, location, age, shopping habits).

✅ Template editing

Nowadays, many email service providers have drag-and-drop editors and templates. An expert email marketer has basic CSS and HTML skills to create advanced formatting beyond the editor’s capabilities.