Job Description
The successful candidate will be responsible to:
- To develop an overall brand messaging and content strategy and work plan for WorldFish and deliver high quality, engaging and modern content across WorldFish communications channels and platforms (print, digital and social media) to ensure maximum impacts and visibility in positioning Worldfish and CGIAR in the global arena.
- To manage corporate communication needs and visibility of the Director General including develop and deliver on a work plan that support speaking engagements, drafting of speeches, speaking notes, slide decks and briefing notes; and drafting of high quality op-eds for medium/top-tier media.
- To develop and deliver specific brand messaging and content strategy for CGIAR Resilient Aquatic Food Systems Initiative, ensuring that team members, partners, CGIAR colleagues and key stakeholders are well informed and involved to maximize impacts.
- To co-organize virtual or in-person strategic events and outreach campaigns, including:
i. securing and corresponding for spokesperson’s speaking engagements,
ii. leading media outreach and campaigns,
iii. managing event announcements, email marketing and promotion,
iv. organizing dry-runs and speakers’ briefings,
v. evaluating impacts and metrics, and
vi. leading post-event follow ups and communications.
- To develop high quality, engaging and modern digital content and language to ensure WorldFish website is more accessible to a broader set of audiences in showcasing our research and innovations accomplishments.
- To develop and maintain an updated set of key messages at:
a) institutional level;
b) research area or theme;
c) bilateral projects to ensure consistency of strategy, messaging and brand identity compliance across the organization and providing a solid framework for staff to effectively communicate with external stakeholders and maintain brand integrity across all communication products, channels and platforms.
- To lead and coordinate interactions with science and research leaders, corporate function leaders, country leaders and communication counterparts in partner organizations to support WorldFish’s external and internal communication and outreach goals.
- To serve as WorldFish media spokesperson and advise the Director General and relevant leaders in their roles as spokespersons and on media related matters including press releases, media interviews, media launches, and media outreach/campaigns.
- To monitor media for relevant resilient aquatic food systems stories and developments in key institutions (e.g. UN Security Council); to critically but constructively analyse news stories, institutional developments, articles or opinion pieces; and to draft posts that respond to these stories in a way that effectively communicates and demonstrates WorldFish thought leadership position on a timely manners.
- Editorial oversight and signing off on all external communications outputs produced by the teams within WorldFish (including annual report, executive summaries of publications, reports, news, articles, profile/theme etc.)
- To review, develop and maintain clear institutional guidance and policies to support effective planning and implementation of WorldFish brand messaging and content strategy, as well as outreach and strategic communications activities.
- To monitor, evaluate and report on the impacts and metrics of communications outputs, media and outreach, strategic campaigns and events, and to adapt communications as required to ensure messaging, products and channels are tailored and relevant to target audiences.
- Perform other official duties and special assignments, which may be requested by the supervisor.
Key Requirements
This job might be for you if you have the below skills and qualifications:
- Advanced degree in communications, journalism, marketing, public relations, or a related discipline.
- Professional certifications in the areas of strategic communications, digital marketing, project management, coaching and facilitation would be an additional asset.
- 3-5 years experience in communications, external affairs or marketing, preferably in the not-for-profit sector.
- Experience of successfully operating in an international environment with people from diverse backgrounds, disciplines and cultures within a research institute, development agency, corporate or international organization, and interacting with public, private and philanthropic stakeholders.
- Excellent written, oral and interpersonal communications skills (native English standard).
- Excellent ability to work independently and remotely with proven ability to effectively establishing priorities and juggling multiple and competing demands.
- Established international media contacts and relations.
- Excellent ability to interpret complex and varied subject matter and convey it accurately and in an engaging manner to different audiences across traditional and digital platforms.
- Demonstrate initiative and creativity in reaching and enthusing new and existing stakeholders and working in a multi-stakeholder environment.
- Experience developing and delivering communications plans using different media to target a wide range of audiences across traditional and digital platform.
- Ability to manage website content management systems and to create engaging digital content for use on social media platforms to a high standard.
- In-depth understanding of key issues related to the global agricultural research agenda (especially in relation to fisheries, aquaculture, blue economy and the ocean space), the 2030 Sustainable Development goals, and developing country priorities, as well as understanding of the policy, advocacy and innovation environment.
- Ability to effectively communicate a common vision to diverse internal and external stakeholders.
- Excellent interpersonal and relationship-building skills and ability to work collaboratively with people at all levels in a decentralized, respectful, multi-cultural, multi-disciplinary organization.
- Demonstrated ability to serve as an agent of change, in order to build a unified CGIAR culture and dynamic, integrated and agile organization.
- Uphold the highest ethical standards by inspiring trust and treat all people with respect and personal integrity.
Desired Skills and Experience
- Experience with CMS (Drupal), CRM (Salesforce), web analytics (Google Analytics), and social media management tools preferred.
- Ability and willingness to travel.
Job ID: 115591