Website Manager

Company Overview

Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career. 

Position Overview

Precision Planting is seeking a Website Manager to manage all aspects of our website to join our team. This position will report to the Digital Marketing Manager and will work closely with the larger marketing team, agency developers, and partners to align, create, maintain, and optimize our company websites with a key focus on user experience. In this position, you will oversee content, design, UX, architecture, updates, analytics, and SEO on all web products to engage, attract, and convert our visitors.

Primary Responsibilities

Design and Development

• Work closely with internal cross-functional teams, external agencies, and contractors as needed to build a cohesive and integrated web presence with the goal of educating prospects, increasing conversions, and improving customer experience

• Advise on the design and architecture of our web products with a focus on user-experience. Research how users interact with the web product and implement any needed changes to improve UI/UX and conversion rates

Content

• Define website content strategy to guide, inform, and delight web users

• Establish and manage workflows for requesting, publishing, and maintaining website content

• Define, test, optimize, and launch SEO programs

• Work with the Product Marketing Specialist to ensure websites are up to date with product offerings, functionality, and updated, relevant content 

Performance

• Leverage tools to monitor site performance, gauge web content effectiveness, and analyze website traffic, irregularities, issues, trends and opportunities. Then, share meaningful and actionable insights that help drive business goals

• Ensure websites are built and expanded based on evolving technology and business needs

Desired Skills & Qualifications

• 3+ years of relevant experience

• An eye for user-centric design with a head for data-driven decision making

• Technically savvy while being a creative thinker

• Familiarity with HTML/CSS 

• Proven ability to manage external resources and collaborate with other functions in the company

• Excellent communication skills, written and verbal