Job Description
Aetna Digital’s design team is looking for an experienced Content Strategist to help create an engaging experience in our condition management products. In collaboration with a team of product designers, UX researchers, accessibility specialists and design operations, you’ll educate patients on the fundamentals of their health care, motivate them to take smarter and healthier actions, and celebrate their successes with them.

We’re looking for an enthusiastic, empathic person who enjoys a challenge, likes working on a team, and easily adapts in an ever-changing environment. And because we’re dedicated to empowering better decision making, you’re familiar with recent trends and research around behavior change.

It’s important that you have experience working on digital products, and that you understand the factors that drive feature prioritization. In this role, you and your design team partners will be expected to translate business requirements into a meaningful user experience. You’ll be responsible for defining, estimating and delivering high-quality work on time. Ultimately, you’re accountable for content in the user experience, and your success will depend on a consistently high level of engagement with product management as well as in the design process.

You’re interested in contributing to the evolution of content strategy practices at Aetna Digital. You like optimizing processes, you’re a lifelong learner and you can succinctly communicate the value of content and content strategy to your partners across the organization.

The most important prerequisite is your passion for doing the right thing. As the content strategist for your team, every decision you make will matter and you will have an impact.

Core Responsibilities

• Execute on content strategy in support of larger organizational goals and objectives

• Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital

• Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users

• Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement

• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines

• Provide content of varying fidelity to our product designers to facilitate iterative design

• Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models

• Author content in our publishing tools

• Collaborate with the content strategy team to maintain our product content style guide

• Support our design system team by providing content guidelines for components and patterns

Required Qualifications
• 6+ years as a UX Writer or Content Strategist on digital products and services

COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.

• If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.

• If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.

Preferred Qualifications
• Demonstration of exceptional writing, editing and research skills, as well as relentless attention to detail through a portfolio or work samples

• Experience working at the enterprise level

• Health care experience

• Authoring in content management systems

• Assisting with content migrations

• Working knowledge of taxonomy and metadata strategy

• A passion for language, and demonstrated ability to influence audiences and promote behavior change

• Creating clear, concise and compelling content

• Fusing brand voice into personalized or segment-driven content

• Know-how when it comes to the complexity of cross-functional collaboration at enterprise scale

• Working in an Agile environment (working in SAFe would be a bonus, but isn’t required)

• Creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)

Education
Bachelor’s Degree or equivalent experience

Business Overview
At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.