• Lead the Strategic and operational framework for the Customer Value Management (CVM) function, and formulate CVM strategies in order to deliver incremental business in terms of customers as well as revenue
• Work with internal teams including Analytics, Business Intelligence, and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results in upsell / x-sell of products/service
• Implement precise upsell strategies by conducting the right segmentation and the right communication to enhance the value of the existing customers
• Drive strategic initiatives to ensure proactive action deliveries and agile approach in strengthening customer life cycle journey to grab opportunities
• Manage the marketing communication mix across channels to optimize the effective delivery of highly personalised propositions
• Identify changes in customer behaviour and competition offers and changes in offerings and creating products to counter negative impact of competition
• Develop insight driven and analytic based systematic revenue enhancement program, and customer segmentation to identify new business opportunities
• Lead Customer segmentation to identify new business opportunities.
• Leading analytics transformation from multiple rule based to AI/ML based scalable platform along with a team comprising of Data Scientist and Data Engineers
• Lead the digitization and automation path and ensure new technologies and introduced to improve performance, and develop the blueprint for omni channel personalized communication
• Conceptualize insight driven marketing communication strategies to engage specific target markets in various channels
• Responsible to lead projects such as Omni channel communication (Web/chat/app/social media integration) revenue enhancements vis NBO (Next best Offer)
• Ensure to establish and manage robust interfaces for campaign managers and other teams to sustain efficient execution and monitoring of campaigns
• Identify Innovative mechanisms /programs to improve one to one marketing campaigns in line with global benchmarks.
• Leading the monetization of new products/new launches and new projects
• Responsible process improvement- to improve customer friendliness and user friendliness involving all stakeholders

The Person

• The ideal candidate is required to have minimum 7+ years of experience in a relevant field
• A Degree in Business Management / MBA
• Should possess sound communication, analytical and leadership skills
• Strong time management and people management skills
• Sound knowledge in Minitab and R, and MS Office packages