Marketing at ASOS

Our approach to marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.

As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.

THE ROLE

You will support the Global Trade Marketing Manager in developing Global and Localised trade campaigns across fashion, propositions and promo activity. Monitoring performance of owned channels (particularly site and CRM) and working with Performance Marketing teams to understand how our activity is performing, and what opportunities we have to make our activity perform even better. The role will be working in the Trade Marketing team.

THE TEAM

ASOS takes a centralised approach to its marketing strategy with one global point of view, which is true across all territories. This means we can maintain a strong and consistent brand positioning to help us deliver our vision to become “the number one destination for fashion loving 20 somethings globally”.

With thirteen local country sites we are able to make the experience of ASOS more accessible to our customers around the world both by speaking to them in their local language, but also by localising the content and promotions at key trading times where absolutely relevant. It’s important that these changes add real value to both the customer and the business to ensure we can maintain an effective and efficient process to all of our global marketing activity.

Each country will have different service propositions, levels of awareness, and penetration in the market, so it is important we remain aware of these to ensure that any activity is relevant to the country.

You will be…   

• Work closely with the Trade Marketing Manager to deliver effective marketing activity relevant to our customers (both Global and Local) including trade planning, proposition, promotions and retail priorities.
• Follow the global and local trading calendar to deliver promotional activity on the site and across all communication channels
• Leading on certain key marketing briefs throughout the year.
• Supporting the Trade Marketing manager in ensuring retail priorities are executed effectively across channels within BX.
• Work with Performance Marketing to ensure all activity is supported in the right ways (and optimised)
• Work with the Global Trading teams to work on sales-driving partnerships in-market.
• Work with the Insight team to ensure that relevant insights are fed into briefs, to ensure we are always thinking about our customers at the heart of what we do.
• Support the Marketing Manager in analysing and reporting on activity.
• Work with the assistant to ensure that competitor reports are being collated and shared, and insights are being fed into activity.

We’d love to meet someone with…

• Fluent spoken and written English language.
• Experience in a Marketing position (in-house or agency), preferably for digital/e-business brands
• Exposure to performance marketing channels a plus
• Experience within an international or global brand a plus
• Excellent communication skills
• Ability to work within tight deadlines
• Ability to manage competing activities simultaneously
• Have an analytical mind and enjoy gathering insight to inform your approach
• A proactive, entrepreneurial and global mindset

Skills Required:

• Customer-centric & obsessed with ensuring the best customer experience at all times.
• Ability to work in a fast-paced environment and adapt to rapid change.
• Excellent organizational, written and oral communication skills.
• A natural affinity with the 20-something audience, you have the sensibility to comprehend ASOS authenticity.
• Highly collaborative, naturally approachable, excited to work in multicultural environment.
• At ease with reporting and analysing activity.
• Understanding of web analytics metrics a plus.