Job Summary:

“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being part of Walt Disney Parks & Resorts means being a member of a team where you help bring innovation to life through unsurpassed products, services, and most importantly, remarkable experiences. As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true!

The vision of the Walt Disney World Marketing Strategy organization is to be the most innovative marketers of immersive entertainment, inspiring people worldwide to make their Disney dreams come true. The team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy) for the Walt Disney World Resort, which consists of 4 Theme Parks, 2 Water Parks, 30 Resort Hotels, and Disney Springs, a retail, dining, and entertainment complex. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also oversees the management of plans to ensure each campaign or program is maximized across a range of marketing tactics.

As the Sr. Manager you will lead a high performing team responsible for the development of consumer insight-driven marketing strategies to achieve short-term business commitments and create long-term growth opportunities.

Responsibilities:

• Lead and direct domestic marketing strategy team in the development and execution of audience go-to-market strategies and campaigns that drive awareness, intent, renewal and maximization
• Collaborate with partners to inform and build thoughtful 4P’s approach that persistently drives growth
• Maintain a deep subject matter expertise of the consumer to help inform and shape key marketing/commercial strategies to drive Domestic goals.
• Strong understanding of the consumer journey and ability to apply to audience planning work
• Partner closely with other audience teams to ensure alignment and drive efficiency
• Manage complex projects to identify opportunities, find new approaches and champion innovation
• Analyze performance, needs, risk and opportunities and address accordingly
• Proven leadership capabilities within a matrix organization, especially the ability to lead virtual teams (i.e., provide direction to employees in other departments)
• Develop Cast by understanding areas of interests and assisting with growth and advancement
• Monitor industry and consumer trends
• Lead and direct cross-functional, highly collaborative forums to ensure all perspectives are gathered for maximum integration

Basic Qualifications:

• 7+ years of relevant work experience; 5 years with direct leadership experience
• Demonstrated technical marketing skills to inspire and lead strategic input and drive innovative communication planning
• Critical thinking and the ability to succinctly convey a verbal or written story that influences leaders, partners, and peers
• Demonstrated ability to interpret data analyses and draw marketing implications from research and consumer insight
• Ability to project manage tactics, initiatives, and programs in a high-volume, fast-paced environment
• Experience developing strong and productive partnerships, as well as cross-functional team leadership, in a collaborative and inclusive environment
• Expertise, fluency and knowledge of diverse audiences
• Passionate steward of inclusivity and diversity through all phases of work
• Open to collaboration, cooperation, feedback and innovation in the spirit of continual improvement
• Demonstrated goal orientation and agile response to evolving business needs
• Highly adaptive, nimble and comfortable with change
• Strong presentation and communication skills with a unique ability to create a compelling narrative for delivery to varying levels of leadership including Executive ensuring buy-in and alignment
• Excellent written and verbal communication skills, coupled with active listening skills and unparalleled professionalism
• Strong knowledge and familiarity with social media platforms, digital marketing, and search engine optimization tactics
• Computer software proficiency (e.g. Power Point, Excel, Word, Zoom)

Preferred Qualifications:

• Experience with National level campaigns and brand development
• Knowledge of product development and new product launches
• Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management

Required Education

• Bachelor’s Degree in Marketing, Business, Communications, or equivalent

Preferred Education

• Masters of Business Administration or equivalent advanced degree

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.