Job Summary:

It takes people to make the dream a reality." Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being part of Walt Disney Parks & Resorts means being a member of a team where you help bring innovation to life through unsurpassed products, services, and most importantly, remarkable experiences. As a Cast Member, you are the manager and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The vision of the Walt Disney World Marketing Strategy organization is to be the most creative marketers of immersive entertainment, inspiring people worldwide to make their Disney dreams come true. As the Sr. Manager, Marketing Strategy & Commercial Management for Affinity Audiences, you will holistically lead the Walt Disney World passholder program which is comprised of some of our most valued and guests, improve marketing strategies focused on Florida Resident ticket sales, and support integration for all affinity audiences at Walt Disney World.

You will report to the Director of Marketing Strategy

Responsibilities:

• Lead the Walt Disney World Annual Passholder program with a focus on elevating communications, developing custom experiences, enhancing focused service, optimizing product offerings, and driving the go-to-market approach.
• Lead and direct Florida-focused marketing strategies and communication plans creating campaigns that connect, excite, inspire, and activate
• Collaborate with world-class internal partners and lead a team of direct reports
• Maintain subject matter expertise on audience and industry
• Assess performance, needs, and opportunities to inform approach
• Cultivate an environment of creativity, innovation, and activation

Basic Qualifications:

• 7+ years in a marketing strategy setting
• 5+ years with direct leadership experience
• Experience developing marketing strategies and plans rooted in consumer insights and data
• Commercial sensibility
• Partnership skills
• Experience presenting to executives / effectively interfaces with executives
• Understanding of content creation
• Anticipates business needs
• P&L experience in project management

Preferred Qualifications:

• Previous work experience in Marketing/Commercial Strategy, Digital, Sales, Pricing and other business leadership roles
• Experience with affinity audiences and creating activations
• Experience driving content or content strategies for social media

Required Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent

Preferred Education

Master's Degree in Marketing, Business, Communications, or equivalent