Responsibilities:

• Lead the Walt Disney World Annual Passholder program with a focus on elevating communications, developing custom experiences, enhancing focused service, optimizing product offerings, and driving the go-to-market approach.
• Lead and direct Florida-focused marketing strategies and communication plans creating campaigns that connect, excite, inspire, and activate
• Collaborate with world-class internal partners and lead a team of direct reports
• Maintain subject matter expertise on audience and industry
• Assess performance, needs, and opportunities to inform approach
• Cultivate an environment of creativity, innovation, and activation

Basic Qualifications:

• 7+ years in a marketing strategy setting
• 5+ years with direct leadership experience
• Experience developing marketing strategies and plans rooted in consumer insights and data
• Commercial sensibility
• Partnership skills
• Experience presenting to executives / effectively interfaces with executives
• Understanding of content creation
• Anticipates business needs
• P&L experience in project management

Preferred Qualifications:

• Previous work experience in Marketing/Commercial Strategy, Digital, Sales, Pricing and other business leadership roles
• Experience with affinity audiences and creating activations
• Experience driving content or content strategies for social media

Required Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent

Preferred Education

Master's Degree in Marketing, Business, Communications, or equivalent

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits