The Skittles Sr. Associate Brand Manager is responsible for driving US activation and growth in the Fruit Snacks cell, working on the iconic and critical brand SKITTLES®. This associate will have primarily responsibility for SKITTLES®, but will have opportunity to work on initiatives with impact across the cell. This associate must generate and execute market plans based on headspace opportunities and flywheel activation choices that will drive core growth and value creation. On SKITTLES® specifically, this associate will be instrumental in setting a new path to stabilize and future-proof this brand, working in coordination with the Sr. Brand Manager to develop and deploy brand strategies and above and beyond annual plans. As the US is the largest business unit for SKITTLES®, this associate will also need to have a global mindset, influencing development of global activations and innovations to deliver on local market needs, and also enabling US activities and learnings to “travel” to other markets.

What are we looking for?

• Bachelor's degree required; MBA preferred.

• 2+ years experience in brand marketing

• Experience developing marketing plans and leading activation within one demand environment, with focus on flawless execution

• Excellent communication and networking skills

• Demonstrated success in leading within a cross-functional team

• Knowledge of sales/category in the US market

What will be your key responsibilities?

• Contribute to US Fruit Snacks strategy and value creation plan

• Lead development of multi-year activation plans to deliver the plan, both top- and bottom-line

• Ensure that plans developed locally and/or through the central innovation and content teams deliver against brand and market needs, reflect real consumer insights and trends, and deliver business/financial requirements

• Execute marketing plans – activation, renovation, and innovation – with excellence, including: cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance

• Develop & track growth levers through flywheel analysis (i.e. price-pack, reach+, etc.)

• Collaborate with Customer Marketing to engage Sales and join key customer calls.

• Participate actively in forecasting to understand brand and market trends and drive a quality demand call

• Act as a leader within the broader Fruit Snacks cell team, working to create a highly engaged team culture across the Marketing and cross-functional teams

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including company bonus.

About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.