SR. APEX Competitive Intelligence Marketing Advisor (100% Remote)
Leading the way with products that drive human progress is one thing; staying ahead of the competition is another. Our forward-thinking Dell Technologies Competitive Intelligence team is charged with developing and implementing strategic marketing plans and content that help our sellers win against the competition.
Are you seeking a role on a high-profile team that’s transforming the way Dell Technologies and our customers do business? Are you looking to leave your mark on the industry? Then you’re going to love working on APEX! APEX is a “bet-the-company big†initiative to transition Dell into the world’s leading Infrastructure-as-a-Service provider. Join us as a Competitive Intelligence Marketing Sr. Advisor to do
the best work of your career and make a profound social and business impact. The location for this role is 100% remote in North America.
Join us as a Senior APEX Competitve Intelligence Marketing Advisor on our Competitive Intelligence Marketing team in the US to do the best work of your career and make a profound social impact.
What you’ll achieve
Dell’s goal is to provide our customers with best-of-breed flexibility and choice in multi-cloud solutions while delivering a consistent Infrastructure-as-a-Service experience everywhere and across all deployment models - public, on-premises, co-location and edge. This role directly supports our industry-transforming APEX initiative by developing internal and external competitive messaging and content. At the core of this role is the ability to understand technical and business-level competitive analysis specific to the Infrastructure-as-a-Service and cloud computing industry and then turn it into high-impact competitive intelligence content. The content developed will help fuel successful go-to-market campaigns and accelerate sales. To be successful, you will need to be extremely collaborative across several internal and external teams, an effective communicator and presenter, and be able to simplify and communicate complex topics/ideas.
You will:
Create customer-facing competitive assets including blogs, social media content, traditional media content, whitepapers, website updates, sales materials and more that clearly articulate our APEX competitive positioning and strategy
Help us tell compelling stories that resonate with our customers and differentiate us from the competition
Develop rapid-turn sales enablement materials covering competitors’ announcements and events to help improve sales team effectiveness and performance
Align with core marketing stakeholders to integrate competitive content into other APEX marketing activities and programs, and influence marketing and messaging direction
Collaborate with cross-functional teams such as Product Marketing, Market Intelligence, Campaign and Field Marketing, Corporate Communications, Digital and Social Media teams across the marketing organization, as well as key sales and product stakeholders.
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements
Excellent writer with available work samples
Experience in leveraging marketing communication channels (social, digital & traditional media) and how to effectively craft a message for high impact across each medium
Effective communicator and presenter, ability to simplify and communicate complex technology topics/ideas
Experience in developing marketing programs/product launches/product campaigns
Ability to study the market, market trends, and competitors and develop a competitive sales messaging and GTM strategy to help differentiate APEX from the competition
5+ years Marketing or relevant experience, Bachelor’s Degree in Business, Marketing; MBA preferred
Desirable Requirements
Experience leveraging internal data resources and external research to develop simple and effective communications
Experience working with as-a-service and/or cloud-related technologies preferred
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
Job ID: 101835
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