Job Description
At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Population Health Marketing is part of the Customer & Portfolio Value Generation team within the U.S. Value Access & Payment (VAP) group.

As the US healthcare landscape evolves, there is increasing importance in recognizing the changing composition and needs of access customers and developing strategies and communications that demonstrate the value of the BMS franchise and help support patient access. Customer & Portfolio Value Generation (CPVG) is uniquely positioned to look across the entire franchise and consider high-priority segments and the respective strategies, resources, and tools to help drive business performance.

This position is responsible for contributing to the development and implementation of Population Health marketing strategy and tactics for US Value, Access and Pricing (VAP). This position requires partnering across the matrix team to shape ideas and tools that are aligned to the evolving healthcare landscape. This individual will work closely with population health marketing team to assist in the development of initiatives and resources for above brand, disease focused and/or potentially indication-based use given the BMS portfolio mix in Hematology, Oncology, CV and Immunology. An ideal candidate understands Population health principles (i.e. health inequality, government and commercial payment models, quality initiatives, application of real world evidence, patient segmentation, care coordination, patient engagement/activation, multi-disciplinary team based care and intervention measurement). Additionally, the ideal candidate would have understanding of channel segments: Payers, Integrated health networks (IDN), health systems, ACOs, GPOs, etc. and the evolving/transformative role of Population Health within those channels and could improve customer engagement and the account-based marketing approach with organized customers (including development of recommendations and tactics to enhance Account Executive, and broader VAP/BMS field, engagement (pre, during, post call)).

This role will act as point of contact for the CPVG team for cross-matrix alignment with Strategic Payer Marketing teams, Policy, Payer & Organized Customer Account Team and Health Economics and Outcomes Research (HEOR) office/field teams.

The position reports directly to the Sr Director, Customer & Portfolio Value Generation

Responsibilities:

Assist with development of strategic Population Health marketing framework and engagement plan for national and regional Account Executives
Manage Population Health and Customer Engagement tool and program development workstreams for Organized Customers and Payers
Champion content through PReP process
Assist with education of internal stakeholders on key health care trends and landscape shifts to value-based care and customers’ evolving needs
Manage innovative communication methods through organizations aligned to quality, population health, and organized customers
Continuously monitor population health trends and conduct market research (population health led or extended team) to inform population health strategy
Champions BMS commitment in health equity in commercial space by supporting workgroups in improving processes and operations, researching, and communicating industry best practices, and recognizing teams and individuals for their contributions to quality.
Candidate Specifications:

• BA/BS degree or equivalent; MS, MPH, PhD, or Pharm D, preferred

• Appropriate Population Health experience with Payer, Health System or Life Science Company

Understanding of population health management workflow preferred

• understanding of value-based care, quadruple aim and Healthy People 2030 preferred. Understanding needs of C, E and VP level executives with Payers and Organized Customers.

• Critical thinker that exhibits intellectual curiosity about healthcare issues facing the biopharmaceutical industry

• understanding of US Marketing, Managed Care and formulary issues preferred

• Exceptional interpersonal and communication skills and ability to effectively & efficiently drive performance within a matrix organization

• Experience and knowledge of the principles of marketing, with clinical acumen preferred

• Strong communication skills, the ability to network across a broad internal and external matrix organization, and the skills necessary to form strong, productive partnerships

Preferred Qualifications:

Advanced technical degree or clinical degree preferred (e.g., MA, MSc, MSW, RpH, MPH, PharmD, PhD, MD, MSc)
Experience working within Cardiovascular, Hematology, Oncology, or Immunoscience therapeutic areas
Understanding of healthcare economics, epidemiology, quality of life and clinical research.
Hands on experience of implementation of population health management strategies within health system and/or payers preferred
Experience and knowledge of promotional regulatory processes
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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