Job Description:

Are you detail-oriented, analytical, strategic, collaborative and have the ability to juggle multiple projects with attention to details and deadlines? Are you able to prioritize across multiple stakeholders and clearly communicate with your partners? Are you passionate about analyzing data to unlock customer insights? Do you have the ability to look at the big picture and also to get in the weeds to get things done? If so, look no further!

The Purpose of Your Role

Work with a collaborative, passionate and highly engaged team to lead the strategy and execution of relevant and timely communications to customers via email, direct mail and other direct communication channels. Deepen relationships with millions of our customers by developing strategies to support single channel and cross channel marketing and service campaigns. Use customer insights, testing and learning to enhance our communications and deliver a more robust experience that drives business results and enables a seamless customer experience.

The Expertise We’re Looking For

BA/BS degree is required

7+ years experience in one or more of the following areas: marketing, project management, and/or account management

Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks

Experience leading email and direct mail campaigns including being a champion of best practices, defining the targeting and test plan strategy, coordinating execution partners and using engagement and business metrics to determine effectiveness of communications and make go forward recommendations

Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results

Your ability to see the “storyline” in data and use data to inform planning and evangelize A/B and multivariate testing

Your experience to advance trigger and programmatic direct marketing capabilities based on customer needs, actions, propensities, behaviors, attitudes, etc.

Demonstrated ability to self-learn and self-direct

Passion for being customer obsessed

Comfortable working with marketing technology and working with marketing technologists to build and launch new capabilities and to test and deploy communications

Excellent PowerPoint, Excel, Outlook, Word and SharePoint skills required. Prior experience with JIRA and SalesForce Marketing Cloud a plus.  

The Team

As part of the Personal Investing (PI) Marketing organization and a member of the Marketing Channels 1-1 Team you will be responsible for the strategy and execution of marketing and service email and direct mail campaigns to deepen customer relationships. This team works with many different teams throughout the organization, including but not limited to: product owners, segment marketers, account/creative agency, technology, measurement and analytics, and channel marketers.

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplaces where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, please visit Fidelitycareers.com(opens in a new tab).

Fidelity Investments is an equal opportunity employer.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).”

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.