What do we do?

• The TTS Analytics team provides analytical insights to the Product, Pricing, Client Experience and Sales functions within the global Treasury & Trade Services business. The team works on business problems focused on driving acquisitions, cross-sell, revenue growth & improvements in client experience.
• The team extracts relevant insights, identifies business opportunities, converts business problems into analytical frameworks, uses big data tools and machine learning algorithms to build predictive models & other solutions, and designs go-to-market strategies for a huge variety of business problems.

ROLE DESCRIPTION

• The role will be Spec Analytics Intmd Analyst (C11) in the TTS Analytics team
• The role will report to the AVP or the VP leading the team

• The role will involve working on Digital journey analyses involving evaluating website traffic according to metrics such as a number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more using raw click stream data
• This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (digital data, client profile & engagement data, transactions & revenue data etc.) to provide data driven insights to business partners and functional stakeholders
• This role will be a key contributor to ideation on analytical projects to tackle strategic business priorities
• The role will require endless curiosity, as ambiguity and open-ended questions are a core part of the team’s work

QUALIFICATIONS

Experience:

• Bachelor’s Degree with 5-8 years of experience in digital journey analytics, or Masters Degree with 4-8 years of experience in digital journey analytics
• Must have substantial experience in:
  • Experience in analyzing consumer behavior on digital platforms using digital analytics tools (Adobe site catalyst or Glassbox)
  • Experience in processing raw click stream data or customer journey data from backend of Digital analytics tools
  • Experience with marketing or servicing analytics use cases of digital channel either to increase revenue or enhance customer experience