Senior Digital Marketing Manager
Cloud Computing technology is changing the world. We are looking for individuals who want to help shape this exciting time. If you have a passion for using technology to solve business problems that have major impact, read on…
Amazon Web Services (AWS) is hiring a talented, self-directed Digital Marketing Manager to join our team in London. In this role, you will be an integral part of both the UKI and EMEA Marketing Teams, leveraging your digital expertise to drive local customer awareness, acquisition and growth. This is a unique opportunity to play a key role in an exciting, fast growing business.
The Senior Digital Marketing Manager is responsible for building the digital strategy, measuring performance across our portfolio of digital marketing programs, championing regional best practices to identify and implement innovative new ways to improve the customer experience.

As an experienced, executional marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.
The role requires you to collaborate closely with cross-functional teams to define and implement the optimal customer engagement strategy.
Are you experienced in building and optimizing marketing campaigns to deliver impactful customer experiences? Come build the future with us.
Responsibilities
· Drive acquisition and demand generation plans for UKI.
· Utilise marketing automation to deliver nurture campaigns aligned to key commercial segments for the UKI business.
· Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
· Partner with global and EMEA AWS marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on UKI priorities.
· Develop and analyse digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
· Oversee the creation and optimization of digital assets for example: email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ and other martech tools.
· Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital channels

BASIC QUALIFICATIONS

Basic qualifications
· Experience in a high-tech demand generation/digital role.
· Experience creating and executing integrated lead generation campaigns using tactics that include live and/or virtual events, webinars, email, organic social, paid media, lead nurture programs, and /sales insights.
· Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.
· Hands-on experience building, launching, and reporting on campaigns using Marketo and Salesforce.com.
· Fluency in English. Oral and written communication skills with an innate attention to detail.
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PREFERRED QUALIFICATIONS

· B2B experience
· Media planning experience
· Bachelor’s degree in business, marketing, technology, or relevant field of study.