Shopping Marketing Manager - Value/Drug

In today’s world, shopping has become even more seamless and connected due to the acceleration of digital as well as retailer media networks.  For brands, this presents both opportunities and challenges to ensure messaging and brand experiences are communicated throughout the path to purchase in ways that are compelling and breakthrough the clutter with the consumer.  This role is expected to provide fact and insight based solutions that drive growth for Mars Wrigley brands, our customers, and the Confectionery category overall.  Utilizing shopper insights, opportunity identification and full understanding of the marketing mix and brand priorities, this role is most critical in bringing our brands to life within the retailer ecosystem – in-store or online. This role will work closely with internal and external agency partners.  The role will require excellence in shopper marketing, digital/eCommerce, media expertise, cross-functional team collaboration, an entrepreneurial mind-set, comfort with ambiguity, and a high level of business acumen. 

What are we looking for?

• Bachelor’s Degree from an accredited university
• 5+ years of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience preferred
• Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred
• Exposure and/or experience with Small Format customers (Drug, Value)
• Exposure and/or experience with CVS Media Exchange, DGMN, Walgreens Advertising
• Understanding of digital media, targeting strategies, retailer media groups and associated capabilities and opportunities
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Must have strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers

What will be your key responsibilities?

• Create, plan and execute shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across: digital, digital media, products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising
• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows)
• Develop customer-specific Shopper Marketing strategies, working with brand / customer marketing / sales to align on annual planning objectives, and identifying omni-channel & through-the-line solutions to bring brands & brand experiences to life in-store and online
• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category
• Identify specific research opportunities to bring new learning to shopper solutions
• Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer
• Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans
• Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company
• Execute “test and learn” shopper activation programs for the organization – share results across Shopper Marketing, Sales,Brand Management, and dCommerce
• Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management skills, establishing process, budgeting, creative briefing and score carding against established goals outlined.
• Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.
• Own the local relationship with Mediacom and TheMarsAgency, and maximize their insights and resources specific to business development at dCommerce accounts
• Travel Required - <25% for customer visits

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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About Mars:
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5â„¢, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitalsâ„¢, BluePearl®, Linnaeus, AniCura, VCAâ„¢ and Pet Partnersâ„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 130,000 Associates into taking action every day towards creating the world we want tomorrow.

Disclaimer:
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.​​​​​​​

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.