At ASOS

There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

A bit about the team

The SEO team sits within the Brand Experience Department and works alongside other marketing functions to form a centre of excellence for digital marketing. The SEO team has a high profile, driving a significant volume of the company’s traffic globally, and needs talent that can uphold this profile in a credible manner.

The Role

You'll be working on all ecommerce content optimisation, working to a seasonal cadence in a collaborative way with other departments. You'll also ensure the website category tree is properly managed for SEO, working with ecommerce and retail teams to create the correct categories for our customers. In addition to this, you'll also deliver monthly insight on SEO performance to global development managers, helping these individuals to understand the role SEO plays at a market level. Proactive and with an all-round background in SEO, the SEO Executive will help to co-ordinate an SEO agency whilst building strong relations with internal stakeholders, delivering industry leading insights, analysis, and ensuring SEO best-practices are applied.

What you’ll be doing…

• Support with developing the global SEO strategy alongside the internal SEO team and partner agency
• Produce in-depth keyword research and development, working with various SEO tools
• Continuously analyse fashion trends and seasonality in search, working with copy and ecommerce teams accordingly to initiate optimisation and editing of content
• Write optimised page titles, meta descriptions and other copy as required
• Monitor and analyse organic search performance data, flag issues, opportunities and competitor insights, utilising industry tools such as Adobe Analytics, Rank Ranger, Botify, SEMrush and Keyword Planner
• Compile ad hoc SEO reports as requested and in a timely manner, taking responsibility for the quality of your own work and providing insights where appropriate
• Be the main point of contact for the retail division, supporting buyers and merchandisers with SEO requests
• Support trade and proposition marketing teams to ensure their activity delivers SEO value
• Keep abreast of the latest search engine guidelines, news, trends, techniques and technologies as needed to ensure on-going SEO best practice in your day-to-day work
• Compile and deliver SEO training sessions for the wider business as required

We’d love to meet someone with…

• Minimum 18 months SEO experience in a professional work environment
• Excellent communication skills; must be a personable, confident team player, able to build strong collaborative relationships
• Good understanding of the core elements relating to SEO
• Experience in project management with excellent organisational skills
• Takes responsibility and ownership of assigned tasks; able to handle multiple work streams and deliver to agreed deadlines, managing priorities and focus as needed
• A natural problem solver; demonstrates innovation and a proactive can-do attitude
• Knowledge of Google Keyword planner, Search Console, SEMrush (or similar), and Excel – must be numerate and have an analytical approach. Experience with Adobe Analytics is a bonus
• Knowledge of SEO technologies, tools and processes