Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.

We’re reimagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.

JOB DESCRIPTION

The purpose of this role is to drive and assist the SEO manager with the day to day management and optimisation of the SEO channel.

• Make & implement recommendations to improve SEO channel performance and rankings.
• You will be co-ordinating the production of on-page SEO optimisations as well as being involved hands-on creation.
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords.
• Responsible for writing SEO copy for the following (but not limited to):
• eCommerce category pages.
• Campaign Landing Pages / Buying guides.
• Use tools Botify / ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audit of websites.
• Use tools like PI-datametrics / SEMRush for insights and highlight opportunities to improve performance.
• Work with content writer and internal editorial team to drive SEO in content creation, optimise copy and landing pages.
• Assist with link building strategies. Perform backlink link audits.

QUALIFICATIONS

• Continuously and proactively improves the quality of service delivered.
• Willingly takes the initiative and suggest new approaches.
• Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
• Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values.
• Continuously and proactively improves the quality of service delivered.
• Willingly takes the initiative and suggest new approaches.
• Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
• Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values.

ADDITIONAL INFORMATION

As a valued member you will also receive a wide range of Frasers Group benefits including:

• Long term opportunities 
• Retail discount within the Frasers Group brands including Sports Direct, Flannels, House of Fraser, Frasers, USC to name a few
• SD Family employee discount site 
• Onsite canteen(s) 
• Free onsite car parking / public transport bus link