The role:  

Reporting into the SEO Manager a dotted line to the Senior Editorial Manager, your primary role will be to create SEO-optimised category and brand page headers that are in line with the ASOS tone of voice. Collaborating with the SEO, editorial, retail and localisation teams, you will identify keywords, research and write copy, and upload content into our CMS system. In addition, you will attend monthly SEO editorial meetings and write/update SEO-friendly articles on our Style Feed blog.  

The ideal candidate:  

• Strong writing and editing skills with the ability to meet SEO requirements while capturing the ASOS tone of voice 

• Plugged into twenty-something language trends  

• Demonstrate an understanding of both our MW and WW audiences and show an ability to switch seamlessly between the two  

• Super-organised and able to manage their own workload   

• An understanding of the ASOS core customer and their shopping motivations 

• Passion for digital content