ASOS burst on to the scene in 2000 and hasn’t looked back. We are the UK’s number one fashion and beauty destination, and as a recent survey showed, we are the second most visited fashion website on the planet. With over 100,000 product lines across womenswear, menswear, footwear, accessories, jewelry and beauty, we’re setting the pace in a worldwide fashion revolution. With thousands of new product lines being introduced each week, we’re ambitious and we certainly know our stuff. We ship to 237 countries and also have specific sites targeting the USA, France, Germany, Italy, Australia, Russia, Poland, Denmark, Sweden and the Netherlands.

The ASOS Way

We do things a certain way - The ASOS Way.  It’s our DNA and runs through every single thing we do here - it defines who we are, what we do and how we do it. Some things change, these don’t.

We are Passionate; we are proud to be a part of ASOS, we always give our best and we celebrate our successes.

We are Customer Obsessed; we know our customers love fashion and we understand what they want, we know our stuff inside and out, we put our customers at the heart of everything we do.

We Restlessly Innovate; we don’t stand still, we give it a go and we’re brave.

We are Collaborative and Respectful; we work together to get the job done, we grow ideas from within, we make things happen and we do the right thing.

People are the future of our business and we have really big ideas. We know we need people who can turn these ideas into reality – it’s our people that make the difference.

A bit about the team:

Social Media is an incredibly powerful communications platform, and ASOS has presences on multiple social platforms with more than 20millon followers combined.  We are responsible for managing and creating content for ASOS’s branded social presences (such as Facebook, Instagram, TikTok and YouTube).  We are a nimble team with core members based in London, and other members of the team in New York.

The Brand Content Team – Social, Editorial and Talent - which you will be a part of, is responsible for managing and creating content for ASOS’s branded social presences, Insiders social accounts, the ASOS website plus our suite of CRM channels.

The role:

As our Senior Social Media Executive, you’ll be responsible for leading the creation of world class social content on our suite of social channels. Working with the Brand Content Manager - Venture, you’ll manage our brand content output for recent ASOS venture brands Topshop, Topman and COLLUSION, occasionally impacting across our other brands too. In the role, your key aim will be to develop and help execute exciting content franchises and one-off posts for all channels.

Responsibilities include but are not limited to:

• You will be mostly responsible for Topshop, Topman and COLLUSION’s fashion and brand social output across brand channels.
• Feed into and execute our per-platform social strategies, as set by your Brand Content Manager
• Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
• Work with the wider content team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
• Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content for the Topshop, Topman and COLLUSION channels.
• Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content.
• Work with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.  
• Work with the talent team to identify relevant creators and influencers to work with.
• Work with the Social Insights team and the Brand Content Managers to implement findings from the monthly and quarterly reports.
• Developing and maintain excellent relationships within the business i.e. Retail Teams
• Work with partner brands on developing and executing shoots for a range of business areas.
• Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team. 
• Ensure competitor research and customer insight are at the heart of all our output.
• Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
• Be proactive with new and emerging platforms and formats on social and encourage first use where appropriate.

The person:

• An enthusiastic team player with a genuine obsession for social media.
• Minimum 4 years’ experience creating brilliant social media content for brands.
• Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
• Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.
• Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.
• Strong numerical know-how for reporting and analysing stats.
• Copywriting experience and flexibility to adapt across contrasting tones of voice.
• An interest in fashion, trends and pop culture our 20-something audience love.
• A visual native; keen and critical understanding of creative imagery.
• And passion for the Topshop, Topman, COLLUSION and ASOS brands.