At Amazon, we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end, we are building a range of advertising products that enhance the customer experience within our core e-commerce offering. Our products integrate advertising into the shopping experience from first discovery to purchase.

Our team’s role is to make it easy for sellers and vendors to advertise their products effectively, thereby helping to increase the visibility of their products, which also helps Amazon customers to discover a wider selection.

A strategically important part of our charter is to help advertisers understand which tactics during ad campaign creation and optimization can help them find success with advertising at every step of their advertising journey with Amazon.

We are looking for a Senior Scaled Content Specialist to own a program focused on pairing data-driven recommendations with education-focused content to drive advertiser success on Amazon Advertising. This role will create a multi-channel strategy with the objective of educating Amazon advertisers on their most impactful next steps. The Senior Scaled Content Specialist plays a strategic and tactical role within a global organization. They own driving and improving the content delivery processes, creating multi-channel, advertiser experience focused content, and suggesting and creating content A/B tests to evaluate content actionability and relevancy. This role will partner closely with marketing, tech teams, and program managers across and outside the organization to proactively drive the program and related processes, as well as deliver and project manage all content requirements. Equal parts copy-writing and process-driven, this is an important role as we strive to better educate advertisers on solutions, best practices, and how to grow with Amazon Advertising.

RESPONSIBILITIES
· Define content strategies and create content and marketing deliverables across multiple channels.
· Develop educational, actionable content within channel requirements that can scale to global marketplaces, while maintaining brand and product standards, voice, and style.
· Drive marketing program and represent the team in large cross-functional or cross-team projects.
· Conduct content-focused tests through channel marketing activity and scale results to improve content engagement.
· Evaluate content metrics and iterate based on results.
· Drive productive partnerships with teams across the global organization to ensure our content continually raises the bar and meets advertiser and business needs, while reaching our objectives.
· Work through detailed processes to gain approval from stakeholders, while helping the team to move quickly and complete projects in a timely manner.
· Optimize processes to enable the team to scale at a fast pace.
· Leverage data and insights from partner teams to inform content development.
· Deep dive and understand audience pain points to turn them into insightful, action-driving content.

BASIC QUALIFICATIONS

· Proven experience in marketing in a communications-focused role developing content in English
· Native-level proficiency in English
· Experience working with multiple stakeholders at various levels and in different locales, with the ability to drive alignment
· Ability to think strategically while being hands-on, organized, and detail-oriented
· Able to thrive in an agile environment, balancing strategy and execution as needed
· Excellent written and verbal communication skills
· Experience using tech solutions to manage and measure content
· Strong project management, creative thinking, and analytical skills
· Experience working on a global team and/or writing for translations

PREFERRED QUALIFICATIONS

· Experience writing for B2B technology or advertising programs
· Experience writing short form content, for example for paid search or display
· Ability to manipulate data; Excel or SQL skills


Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a relevant criminal check.