Job Description

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary

We are seeking an experienced marketer to lead development of the strategy and tactics for OPDIVO patient marketing at the OPDIVO brand and/or the tumor level.  This includes leading the patient focused work in key strategic areas such as market research / Patient insight development, messaging, promotional asset development, and media management.  In addition, this role serves as Patient Marketing lead for key tumor programs and leads assessment of new capabilities and communication channels. 

Primary Responsibilities:

• Play an active role in evolving the vision and strategy for the patient channel critical OPDIVO and/or other Oncology brands/indications.

• Assist with many aspects of related consumer activities including message development/refinement, campaign evolution, strategic /tactical evolution of unbranded work, marketing plan development and business/channel analytics.

• Serve as patient tumor/brand lead across a wide array of matrix partners/teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics and other functions.

• Work closely with Advocacy team and Public Relations team to develop appropriate programs/projects that support the strategy.

• Lead an agency team and in managing a successful relationship/partnership.

• Build a strong relationship and work collaboratively with medical, legal and promotional compliance team to develop and execute high impact marketing materials.

 Qualifications:

• BA degree or equivalent is required; MBA is preferred

• 7+ years of relevant marketing brand management experience including some experience in launching new brands/indication in the pharmaceutical space

• Strong written and verbal communication skills

• Demonstrated experience in managing external resources, including Advertising & media agencies

• Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights

• Experience in leading multi-functional teams to accomplish specific objectives and goals

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.