Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish.Appleʼs employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Appleʼs software platforms provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple TV, Apple Pay, iCloud, Apple Fitness, Arcade, and more. We are looking for an experienced and passionate senior video marketing professional to join our International Marketing team for Apple TV, Apple Music, Apple News, and more. Your love for entertainment and popular culture pushes you to thrive in a very quickly moving environment.This position is responsible for building international marketing plans and playbooks for Apple’s video services, working closely with the international business teams, and global and local marketing teams. In partnership with these teams, you are responsible for ensuring that global strategies are operationalised into actionable playbooks for local marketing teams, and that all moments, campaigns, and programs are aligned with the global strategy, are measurable, and deliver return on investment.

Key Qualifications

• You are a senior marketing manager with deep marketing expertise in the video streaming space.
• Subscription marketing experience is essential.
• Ability to drive what matters and build plans that get results.
• Demonstrated ability to use data to make great decisions based on sound logic that supports business objectives.
• Experience leading a team and comfort working in a highly matrix organisation.
• Excellent written and verbal communication skills including presenting results in easy-to-digest ways.
• Resourceful, creative and collaborative.
• Ability to manage to deadlines and work effectively with cross-functional teams.
• Proven project management skills, including managing complex projects and multiple timelines.
• Ability to work under pressure along with proven problem solving abilities.
• Comfortable working as part of a global team, building relationships with team members across the world; Equally comfortable working with senior partners developing plans to achieve top-down business goals as with local marketing teams on their campaigns bottoms-up to support multiple objectives.

Description

Define marketing plans that support the business goals for Apple’s video services in International, working in conjunction with the international and global business leads.Work with with local teams throughout the marketing planning process, determining key calendar moments and prioritising resources for international. Develop marketing strategies, programmes, goals, and KPIs to manage the subscriber funnel for Apple TV+, built on a deep understanding of customer needs and business insights.Partner with content marketing leads, cross-functional teams and geo teams to build and roll out playbooks for Apple’s video services in International.Build a measurement framework for Video marketing to ensure that key programmes and initiatives have clear objectives and a measurable return on investment.Ensure great practices are identified and shared so that plans can be implemented and refined.

Education & Experience

BA/BS degree in Marketing or equivalent work experience