Senior Marketing Manager, Performance and Planning

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

As an HSBC employee Channel Islands and Isle of Man (CIIOM) you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all employees, enhanced maternity and adoption pay and support when you return to work, and a non-contributory pension scheme with a generous employer contribution.

We are currently seeking an experienced individual to join this team in the role of  Senior Marketing Manager, Performance and Planning

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future. This role is part of the Global Marketing function. The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

1. The primary accountability of this role it to manage and drive Marketing performance improvement and Marketing investment planning.
2. Geographical Remit – Europe, Middle East and Africa (EMEA) region (cross line of business).
3. The role holder is accountable to the Head of Planning, Performance, Ops and Governance
4. The role holder is responsible to the Regional Marketing Function in achieving their vision and objectives through marketing activity.
5. The role holder will deliver this through active performance management, marketing investment planning & analysis within the regional Marketing function.

Accountabilities for Business, Customers and Stakeholders

• Lead Performance and Enablement tasks and drive all Marketing Performance projects implementation
• Drive market/ regional level marketing investment planning for Marketing
• Lead all Marketing Performance analysis, investment planning analysis & optimization for Marketing
• Lead process improvement and governance activities at a regional or market level
• Liaison with Finance, Analytic & Business (cross line of business) to drive marketing performance measurement as well as manage direct and indirect Marketing cost management
• Drive continuous improvement of marketing processes and promote guidance and direction of process management to create synergy between business lines within the Marketing function

Leadership & Teamwork 

• Act as a consultant around marketing planning, performance and governance for different business lines.
• Be the single point contact for Global Marketing COO function on all Marketing Performance & planning.
• Collaborate with country Marketing Programme teams to drive marketing performance & planning.
• Be able to leverage Finance, Analytic & other functions to drive Marketing Performance recommendation/ optimization & manage direct and indirect Marketing investment planning.
• Encourage and enable constructive cross-country and cross-business collaboration.
• Demonstrate Customer Centricity by thinking and acting beyond product sales.
• Adopt and champion the agile ways of working in marketing and participate in business value streams/ cross-functional teams.
• Demonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and/or the best interests of the business and its customers.

Qualifications

Functional Knowledge

• Marketing professional with understanding of latest developments in the marketing and media world
• Have depth of both classical and contemporary channels
• Understand the use of data and analytics in deriving customer value
• Are passionate about the customer and obsessed with customer outcomes
• Degree level qualification in finance, analytic and/or business studies related discipline preferred
• Solid understanding of Marketing performance & budget management
• Project management experience is a preferable
• Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization
• Result-orientated and solution driven
• Able to influence at senior level to drive improvement. Proven ability to influence leadership teams
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Ability to think innovatively, shaping and communicating new concepts
• Ability to bring key stakeholders and functional colleagues with them as marketing strategies and plans are developed
• Ability to distil complex business and customer environment into simple, strategically sound and insight led stories

*The location for this role is Jersey, Channel Islands.

For further details and application information please click “Apply”

You’ll achieve more when you join HSBC.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of ethnicity, religion, age, physical or mental disability/long term health condition, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by local  law in the jurisdictions in which we operate. Within the work place you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions.  HSBC has in place processes in order to avoid nepotism, which means to avoid creating circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

We want everyone to be able to fulfill their potential which is why we provide a range of flexible working arrangements and family friendly policies.

Job Field

 : Communications and Marketing

Primary Location

 : Europe-Jersey-Jersey-Jersey

Other Locations

 : Europe-United Kingdom-Greater London-London

Schedule

 : Full-time 

 : 

Job Posting

 : 28-Sep-2021, 17:04:17 

Unposting Date

 : 11-Dec-2021, 04:29:00