Job Description:

Are you the kind of marketer that is happiest digging into the market research? Are you always the one in the meeting always pushing the product people to articulate the customer benefit to unlock the value proposition? If so, we hope you consider this role, within the Workplace Investing (WI) organization and become part of a diverse team of marketing professionals crafting the client experience at Fidelity!

The Expertise We’re Looking For Experience in:

5+ years of business to business (“B2B”) marketing experience; a deep understanding of the workplace benefits such as 401(k)s and intermediary distribution (think advisors and consultants) is a major plus

Prior experience with new products and/or new product launches

Ability to investigate and understand product strategy in detail with analytical and customer-centric mentality

Developing and carrying out comprehensive marketing plans that account for both internal readiness and external to the market

Mining customer research for the most compelling insights to formulate value proposition and positioning that will resonate with target audience

The Purpose of Your Role

You will be an essential member of a cross-functional marketing team responsible for demand generation and client engagement related to the launch of new service offerings and features that appeal to advisors and small business owners.

The ideal team member will complement our existing all-star team with strong competencies in Go-to-Market strategy to partnering with customer research, competitive intelligence, product designers and sales leadership to craft a marketing strategy that will target the right customers with the right message at the right time.

You will develop positive relationships with business partners and collaborators to craft the strategy, establish yourself as a subject matter authority on how we will show up in the marketplace and engage with potential customers. You will play a significant role in all go-to-market efforts, client development & deployment communications, as we reinforce Fidelity as the “one stop” shop for workplace benefits. Therefore, this individual will exemplify outstanding leadership, collaboration, adaptation, and influencing skills in a cross-functional environment.

The Skills You Bring

Developing coordinated marketing plans and content strategies for sophisticated, multidimensional programs

Knack for translating insights into execution

Entrepreneurial spirit that thrives on taking an idea and making it a reality

Comfortable working cross-functionally with sales, finance, customer research and product partners to enable products to be launched optimally; ensure that customers are satisfied, and we are able to meet our internal success targets

The Value You Deliver

Using trends, data and insights and even technologies to build a cogent marketing strategy

Develop a concise yet impactful value proposition that establishes clear purpose and "reasons to believe" that serve as the north star for all communications and creative

Figure out the best channels and methods to reach target segments most effectively

Design and implement a content framework that supports prospects through the entire buying cycle end-to-end

Create a learning agenda with thoughtfully considered "test and learn" experiments included throughout the marketing plan

Define key performance indicators and measurement plan to assess success and pivot when needed

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).” 

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.