Job Description:

The Role:

Work with a collaborative and highly engaged team focused on the employee participant strategy and operations (ESO) across our Workplace Investing (WI) marketing chapter. As Senior Marketing Manager you will help drive our marketing modernization efforts by introducing new digital capabilities that foster personalized 1:1 communication with employee participants. Applying a data-driven approach to our marketing efforts, you will test and learn whenever possible and explore customer insights to enhance our communications and deliver a fulfilling customer experience that drives business results.

In close partnership with the marketing director, you will help roll out new digital capabilities and 1:1 marketing opportunities for our employee marketers to leverage at scale. In this role you will:

Think end-to-end through lifecycle strategies: Assist 30+ marketers in defining lifecycle strategies and help them identify the critical customer journeys to be built/tested as we modernize our infrastructure to more fully leverage Salesforce. Represent the WI employee marketing team in enterprise-wide discussions around modernization and cloud migration, document use cases and business requirements and coordinate project management and status updates between marketing, technology, data and operations teams. Innovate and pilot new digital channels and platforms: Introduce an SMS/text messaging MVP by partnering across our product teams, legal and compliance, relationship management and marketing automation. Document the process, key learnings, and guidelines. Work across the Workplace Digital Experience (WDX) domain to collaborate with content strategy, UXD and squad leads on the messaging strategy and governance. Be the point of contact with our marketing execution, relationship management, measurement & analytics and our marketing partners as we test, learn and evolve the SMS offering. Coordinate content messaging: Serve as a point of contact between the ESO and content strategy teams to identify synergies and elevate this content to WI direct and social channels to deliver on our customer experience value prop. Partner closely with analytics and SEM teams to understand the type of content our customers are looking for. Partner with the Director to prioritize that content across our digital and social strategy and influence teams to execute that content across channels. Support the roll out of a new social strategy across Workplace Investing: Collaborate on the broad social media strategy across paid and organic for our WI employee participants. Manage a regular cadence of ceremonies and monthly knowledge sharing sessions across the business unit (e.g. bi-weekly office hours, monthly ‘social lunch bunch’, content planning with PI). Partner with digital analytics and social monitoring teams to isolate customer insights to drive content calendar. Work with cross-enterprise partners to document and track upcoming submissions and calendar updates. Manage the learning agenda and execute a variety of test and learn strategies as we expand our paid social media offering across WI. Serve as an advisor to streamline our content speed to market processes, contribute to Marketing U digital skills framework and champion/encourage our marketers’ channel innovation.

The Expertise & Skills you bring

Minimum of 5 years of proven experience in marketing

Bachelor's degree

Experience developing, executing, and/or optimizing social and digital strategies (for a large and/or regulated company is highly preferred). Experience with paid media strategy, SEM, and/or retargeting a plus.

An understanding of existing and emerging social media and digital platforms with experience finding (or supporting) opportunities to scale or build new capabilities

Passionate about working with marketing technology and technologists to build and launch new capabilities and to test and deploy communications; Salesforce a plus

Extreme facility with data, data manipulation, data presentation, both written and oral

Desire to stay on top of industry trends, competitor insights, and measurement data to provide informed recommendations to team members

Passionate about teamwork with an appreciation for the value of diverse opinions and different skillsets

Strong social skills, including the ability to work across the organization and communicate, influence, and negotiate effectively with partners.

Outstanding project/program management, and problem-solving capabilities

Curious and eager to learn, driven by data and intrigued to uncover customer insights

The Team

This role is a part of the Employee Marketing organization within Workplace investing, focused in the employee strategy and operations (ESO) team. We strive to be a trusted partner and resource that provides insight & data-driven guidance and innovative solutions on the overall WI participant strategy and experience.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).” 

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.