Want to shape how LEGO take their new play innovations to market? As Senior Marketing Innovation Manager in the Creative Play Lab, there’ll be plenty of opportunity to put your creative and commercial muscles to the test as you set the bar for marketing

You’ll be instrumental in bringing innovations through from discovery to launch; shaping unique proposition territories and exploring distinctive brand, comms, channel and distribution strategies that ensure LEGO continues to resonate in the market as the pioneer in play.

Core Responsibilities

•Strategic marketing: contributing to the branding and design experience, whilst owning the creative development of all channel strategy, communication assets and launch planning

•Trade marketing: deep understanding of the channels and retail environments through which to distribute our new innovations

•Experiments: designing and implementing experiences that prove or disprove our hypotheses and also engage and inspire kids, parents and gift givers

•Consumer insights and analysis: using multiple data sets to extract new knowledge for agile and evidence based decision making

•Storytelling: shaping a compelling and distinctive proposition and go to market experience for internal and external audiences

•Knowledge sharing and upskilling: developing a marketing and go-to-market toolkit for use within the Creative Play Lab and beyond

•Innovation/product launch: comfort in ambiguity, test & learn and iterative approaches to taking new products/platforms/services to market

Play your part in our team succeeding

Play your part in our team succeeding

The Creative Play Lab invents the future of play and delivers the future of play as proven businesses ready to scale. To do so, it is essential that within the Play Lab we see opportunities, understand audience needs, formulate propositions to meet those needs, ensure the propositions are communicable, and solve go-to-market challenges. No proven path exists; through astute observation and evidence gathering, experimentation and rapid iteration, we build proven business cases that support global rollout of our new products.

Our strategic marketers are core to shaping all new innovations from seed to scale, within the Play Propositions team.

Do you have what it takes?

Experience and track record are more relevant than specific education. We would love to meet applicants from a diverse set of backgrounds.

Your superpowers will likely include:

•Human curiosity

•Storytelling

•Growth hacking

•Experimentation

•Gut Instinct

•Problem solving

•Commercial competence

•Playfulness

You’ll also have:

•Experience grabbing headlines with product launches or novel activation experiences;

•An up-to-date marketing and business building toolset built through multiple product lines in companies both large and small;

•Previous budget responsibility and business case building experience for marketing activities worth $millions;

•Track-record taking major innovations from the blank page to proven, scaled business;

•Legendary trade marketing and retail highs and lows to share;

•A passion for collaborating with dedicated individuals to share diverse thought and practices, and develop stronger outcomes;

•Experience across a number of industries or sectors, bringing a fresh perspective, set of case studies and tools into the team;

•A love of play and a passion for improving the lives of children and their parents.

Join the global LEGO® family

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.