What You’ll Do:

• Developing and optimizing winning lead generation strategies that deliver qualified leads in Alavi’s target markets (e.g. email marketing and LinkedIn marketing)
• Owning Alavi’s creative and content channels to build brand awareness and illustrate Alavi’s story and customer success (e.g. media features, case studies, website, blog, podcasts, webinars, and social media)
• Partnering with the Design and Product teams to effectively launch marketing plans for product releases and lead generation
• Working with the Product team to build guides and other foundational content for marketing activities
• Continuously brainstorming, testing, and executing experiments to improve marketing channel performance and driving growth of qualified leads, opportunities, and revenue
• Planning and executing digital marketing campaigns across Google, Facebook and LinkedIn to increase website sign-ups and customer base

 
What You’ll Need:
 

• Bachelor's Degree in Marketing/Business Management or an equivalent professional qualification
• 2-3 years of work experience in marketing/digital marketing roles – previous experience in B2B marketing and lead generation is a plus
• Experience in paid campaign management across Facebook and Google (LinkedIn is an added advantage)
• Excellent and effective written and verbal communication skills in English
• Public speaking skills for webinars and podcasts
• The ability to comfortably learn and use marketing software like MailChimp, Salesforce and LinkedIn Sales Navigator
• A work ethic that includes time-management skills, the ability to multitask and work in a fast-paced environment
• A keen interest in building a career and a profile in the SaaS marketing space