Job Description

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

The Media & Optimization Senior Manager is focused on supporting day-to-day media execution within the US business. Focused on supporting the business and digital hub on executing media and search while ensuring compliance and financial responsibility with the agencies and internal organization. Reinforcing standards and optimizing operating models and best practices for the media and search discipline.

Manage the day-to-day operations of the media and search agencies and ensure both our internal and external partners are maximizing their relationships. Educate and reinforce standards to optimize how BMS leverages and executes media as well as Organic and Paid Search across the customer journey (primarily patients, physicians, and payers).  Ensure we are being financially accurate and achieving predetermined goals according to budgets and goals for the agencies and the business.

Key Responsibilities and Major Duties:

• Provide support to the US business for Media, Search Engine Optimization and Search Marketing Strategy and Best Practices

• Create and establish standards, best practices and advancement in how BMS leverages Media, Organic and paid search activities

• Establish deeper strategic relationships with Media and Search Engine providers. Allowing BMS to stay ahead of algorithm changes/advancements in SEM/SEO

• Drive greater emphasis on leveraging digital media, paid and organic search together to drive the maximum impact on behalf of our brands

• Explore and partner across the matrix on innovative solutions such as voice search, and machine learning capabilities to drive advancements in media and search

• Drive continuous education and improvement across all 3rd party media and search activities

• Partner with AD, Media and Optimization for media, SEO/SEM driving standards, best practices, tools and optimization of media and SEO/SEM Strategies

• Builds and maintains subject matter expertise on BMS and external/industry capabilities

• Provides input into agency and/or vendor selection and management of agencies / vendors

• Develops and maintains operational model, standards and capability roadmap in partnership with key stakeholders

• Collaborates across BMS organization (Multi-Channel Hub, Information Technology, Multi-Channel Capabilities Standards Committee (legal, medical, marketing and Regulatory), and Business Units on key activities like planning, prioritizing, and implementation support for key media/SEO/SEM Strategies

• Aligns Search agencies with CID workbook and adobe analytics training and implementation with Multi-Channel Capabilities

• Identifies needs for media/SEO/SEM solutions across the enterprise and escalates to the MC Hub team leaders

• Supports analytics KPIs/Measurement plans, optimization and insights of monthly activity/quarterly impact and integrates with rest of marketing mix and media optimization

• Provide training and education for US internal MCH and Brand stakeholders  to enable pull through across markets and businesses.

Qualifications:

• 4 year bachelor’s degree required

• 6+ years’ experience focused on media strategy and execution.

• Proven track record developing and executing consumer media campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence

• Hands on experience managing Paid Social, SEM and TV media strategy and execution, preferred experience in other digital media channels as well

• Strong analytical skills with demonstrated ability to assess business results of media tactics, define appropriate metrics / KPIs, and maximize value of marketing investment

• Proven track record of collaborating with other teams and delivering results on budget, schedule and strategy

• Excellent project management skills, including experience selecting/directing agencies and vendors

• Strong oral, written and interpersonal communication skills

• Experience and knowledge of the Legal/Medical/Regulatory review process

• Experience working in the pharmaceutical or healthcare industry preferred

• Experience working at a media agency preferred

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.