Job Summary:

At The Walt Disney Company (TWDC), our franchisees are our essential point of difference – it's our franchise stories and characters that create meaningful connections with generations of consumers, build brand love, and continue to bring guests to our theme parks around the globe. Disney Parks, Experiences, and Products (DPEP)'s strategic goals include sustaining growth across our franchise portfolio and expanding a franchise management approach across all DPEP businesses and regions. We want to create an aligned Franchise voice to promote the measurable value and provide clarity, agreement, consistency, and material growth across the DPEP franchise portfolio. We lead with the consumer – identifying insights and behaviors to inform our long-term franchise strategies to ensure sustained relevance and create commercial opportunity.

ROLE OVERVIEW: The Sr Manager, Consumer Franchise Strategy serves as an important strategic partner to Franchise & Marketing teams throughout DPEP and The Walt Disney Company (TWDC), and TWDC studio/content creators. You will be an essential member of the DPEP Franchise organization and will be based in Central Florida reporting to the Director, DPEP Consumer Franchise Strategy.

Responsibilities:

• Be the Franchise Overseer and voice of the consumer, ensuring our franchises are positioned for relevance with essential audiences.
• Conduct analyses to inform consumer-first, long-term franchise planning that aligns strategies across businesses and optimizes commercial opportunities
• Identify "white space" opportunities and determine strategies to expand audiences for existing franchises and reignite dormant franchises.
• Ensure DE&I is at the core of our franchise strategies and supporting tactics, intentionally leading with relevant insights and stories
• Develop new integrated planning processes, and evolve pre-existing processes in partnership with DPEP Franchise team and important partners across DPEP and TWDC
• Collaborate and project manage deliverables to ensure understanding of important partners.
• Foster relationships with content partners and Franchise teams across DPEP globally, and TWDC
• Create presentations and other planning tools to combine strategies, calendars, workstreams for share-outs across global DPEP
• Facilitate large group meetings of partners and ensure preparation and material development prior to and after
• Promote best practices and knowledge sharing across DPEP globally
• Lead team of direct reports, including Franchise Strategy Managers and Coordinators

Basic Qualifications:

• Experience leading teams and direct reports
• Strategic thinker with strong analytic prowess, comfortable with large sets of data
• Integrated planning/ operational skills
• Presentation experience to senior executives and large groups.
• Influence and persuade at all levels across an organization
• Comfortable working through a matrix structure to provide the end solution

Required Education

• Bachelor of Science or Arts
• Major in consumer marketing, business, or similar fields
• 10+ years’ experience in marketing or brand management roles with a global mindset, working in an excellent organization

Preferred Education

• MBA preferred

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#DPEP_Media #DPEPFLA

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business segment we call Parks, Experiences and Products.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.