Job Summary:

The Sr Manager, Digital Media for Cox Business will oversee all digital media strategy, budgeting, planning, execution, and optimization marketing Cox’s Business-to-Business operations digitally.  The individual will serve as the main conduit between Cox’s media agency of record as well as Cox’s individual media partners managing a performance focused digital media plan with detailed KPIs defining results. 

Cox Business has aggressive revenue and sales goals and is increasing their focus on digital as a critical medium to drive awareness, intent, and sales to prospective businesses as well as to its current customer base.  The digital media plans will support all sales initiatives to prospects and current customers.  And, also use digital media to target current customers to increase digital adoption of newly launching digital capabilities enabling customers to self-solve issues online.

The digital channels included in this scope are programmatic display, online video, connected TV, online radio, and paid social media.  

This role directly manages 1 to 2 high level individual contributors. 

Essential Responsibilities and Duties

Sets strategy and develops processes and standards to ensure smooth daily operations and execution of digital media focused on marketing Cox Business

Manage media as a full funnel channel, increasing share of results attributed to digital media via last touch, multi touch, and media mix modeling methodologies

Responsible for adhering to OPEX budget and achieving/exceeding sales targets

Consults with Cox Business to ensure that the media strategy aligns with overall goals. 

Manages daily operations of agency team to execute and optimize digital media as a performance channel; provides feedback and guidance to ensure SLA standards are met. 

Oversees the management of all digital media campaigns as an awareness, sales, marketing, and customer care channel (full funnel, full lifecycle of customer)

Influence the development and execution of Cox’s customer segmentation strategy for digital media (non customer, current customer, and segments within), and increase targeting capabilities within media landscape

Define and oversees the execution a desktop, mobile web, and mobile app strategy

Ensure linkage between media messaging and cox.com/business is established, with all media creative being organically and readily visible on cox.com/business

Partner with non-customer and current customer strategy leadership to identify goals and standards for media campaigns; ensures media campaigns meet varying goals by customer segment. 

Translates analyses into key findings and produces insightful data-driven recommendations.   Creates executive reporting packages and shares findings with company leadership. 

Present business insights and meaningful trends to help Cox improve/optimize segmentation strategy and digital investments

Manages traffic and execution of all creative assets

Provides guidance, direction, and directly manages one to two associates. 

What’s In It For You?

You do great work for us, so It’s only fair we offer you incentives that inspire you to live your best life.

You’ll be rewarded with highly competitive pay, plus other compensation perks you’ve come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, adoption assistance, pet insurance and more…)

We value our people. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox Communications strives to celebrate those who help make us successful every day.  We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

Qualifications:

Minimum:

7+ years work experience in digital media and/or marketing or equivalent; five years if candidate possesses advanced degree

5+years’ experience managing digital media and digital media agencies

3+ years of recent work experience marketing business to business via digital media

Experience with website and media tagging, website design, landing pages, and user experience flows

Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)

Agency and outside technology vendor management

Strong sales/marketing relationship building skills required

Must be able to work independently with minimal guidance

Track record of driving increased results performance

Excellent communication and people skills required

Bachelor’s degree in business, analytics, statistics, mathematics, computer science, or related field highly desired

Who We Are

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com. 

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.  

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.