Job Summary:

The Sr. Manager, Digital Marketing Technology will be responsible for technology solutions to support the performance, tracking and measurement of paid media and SEM.  This role will be responsible for defining the MarTech roadmap for digital media and partnering with/or managing technology platforms that support SEM and media such as GA4, Tealium, Salesforce, Adobe.

 The ideal candidate will have experience with Google platforms, tagging and measurement platforms, testing new targeting tools, website structure/tagging, clean rooms, and more. This person will function as an expert on targeting and measurement methodology and platforms for the internal media team as well as liaison with technology and other internal teams on larger technology solutions and APIs. 

This position reports to Senior Director, Digital Media and there will be 2 direct reports, agency, and vendor for this role to manage.

 Essential Responsibilities and Duties

Define data requirements in collaboration with digital, marketing, and external teams

Manage timelines and milestones for GA4/AAM implementations, launches, and QA

Function as GA4/AAM subject matter expert across cross functional teams

Analyze/understand Cox audiences and partner methodology for targeting

Set up and manage prospect and customer list and offline order APIs into all media vendor partners.

Oversee 3rd party data onboarding efforts with technology platforms.

Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other Martech data stacks

Manage all direct database match efforts including list pulls and match rates by partner (Google, Amazon, and Facebook)

Own data governance and compliance process for digital media.

Be liaison into IT team on larger media projects.

Coordinates media data and online data transfers to/from Cox’s Enterprise Data Warehouse

Cox.com and media tagging and set up via tag management system (currently Tealium)

Retargeting logic set up and maintenance across media partners and integration into Cox’s Lead Gen system

Vet new technology solutions such as clean rooms, Google privacy sandbox, M1 targeting platform, and more.

Research trends and stay on top of industry benchmarks.

 What’s In It For You?

 You do great work for us, so It’s only fair we offer you incentives that inspire you to live your best life. 

You’ll be rewarded with highly competitive pay, plus other compensation perks you’ve come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, adoption assistance, pet insurance and more…)

We value our people. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox Communications strives to celebrate those who help make us successful every day.  We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

 Qualifications:

Minimum:

Seven or more years work experience in Digital Media and/or Marketing Technology or equivalent; five years if candidate possesses advanced degree

Three or more years’ experience with data management platforms, 3rd party data onboarding solutions, and direct database management synchronizations

Bachelor’s degree in business, analytics, statistics, mathematics, computer science, or related field highly desired

Experience setting up/managing new technology stacks that integrate with incumbent toolsets and operations and/or be completely new to the ecosystem

Experience with new technology solutions post privacy regulation such as clean rooms, new measurement platforms, and Google platforms.

Experience and familiarity with Multi Touch Attribution, Media Mix Modeling, Tag Management Systems, and Dynamic Creative Toolsets

Ability to manage multiple agency and media partners

Experience with website design and user experience flows

Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)

Agency and outside technology vendor management

Strong sales/marketing relationship building skills required

Must be able to work independently with minimal guidance

Track record of driving increased results performance

Excellent communication and people skills required

Who We Are

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

About Cox 

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.  Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.  We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.  We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com. 

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).  For more details on what benefits you may be offered, visit our benefits page.  

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.