Are you an expert Engagement Lead who wants to play a central role in developing digital touchpoints for families at LEGO?

Come and join us in helping LEGO connect adults and parents by connecting them through the LEGO system of Play!

Core Responsibilities

• End-to-end product development responsibility for brand engagement on LEGOL.com adults, connecting the strategy to all relevant stakeholders.

• Drive visibility of ongoing & future deliveries for LEGO.com brand engagement, orchestrate timing & dependencies across domains/teams such as eComm, UX, Consumer and Shopper Engagement, Marketing, Supply chain, Digital Technology and Product Development and Digital Consumer Engagement teams

• Drive communication on progress & upcoming activities to a wide range of colleagues, including visualization/showcase of the portfolio to build visibility

• Support formulation of relevant outcomes/Objectives & Key Results (OKRs) across teams

• Set and drive prioritization of the future portfolio of activities, solving problems for families

• Work actively with the owners of key activities and play an active role in removing roadblocks, running dependencies, and addressing challenges

• Work with relevant partners to understand the consumer needs and brief objectives for the digital experiences based on insights, partner input, current strategy and creative experience.

• Collaborate with the Family Engagement team to define strategy, OKRs and budget needs for LEGO.com adults in the coming year.

Play your part in our team succeeding

• Family Engagement is a newly established area within Digital Consumer Engagement. Our focus is on establishing two-way, long lasting and meaningful relationships with our consumers and shoppers.

• In short: To boost family bonds, we bring families closer to the LEGO play moments that matter, leveraging our consumer touchpoints across the portfolio of products, programmes and experiences.

Do you have what it takes?

• Proven track record of programme (portfolio) management with the ability to move between strategic discussions and operational details

• Have at least 3-5 years of relevant product ownership experience, either at Product Management preferably within a digital platform, consumer product or engagement and/or e-commerce website

• Proven experience in agile ways of working

• Experience in consumer digital products or services with strong consumer brands

• Have proven results through others in a matrix organization

• Ability to work across different partners and organizational responsibilities across multiple time zones, 20 days travel approx

• Experience in communication to the family segment is a bonus

• Experience of crafting or leading product and content

• Understanding product and engagement marketing

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week.

Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.