Bring your passion for retail to the LEGO® Retail Marketing team to help us reach more families and bring them the best product range, value proposition and shopping experience.

This highly analytical and strategic role will be at the heart of ensuring an ever-stronger shopper-value proposition across all product categories within LEGO® Retail globally (stores and online). This is a newly created leadership position that will be responsible for building a new team to deliver the ultimate experience in LEGO branded channels.

Core Responsibilities

• Accountable for the LEGO® Retail Category Strategy across owned channels to deliver enhanced performance, spend efficiency and support our retail growth journey.

• Own the development of business and category plans, drive market penetration plans, and product positioning to drive competitive advantage, revenue and profit.

• Improve the value and impact of the LEGO® Retail Marketing category investments to support long-term brand building and short-term revenues.

• Lead projects to optimize category performance and steer to implementation across LEGO Retail functions.

• Bring to bear a broad partner network to drive category improvements (margin and consumer sales).

• Drive market research and monitor competitive activity to identify and better serve shoppers’ needs (parents, adults, children).

• Analyze and report to Senior Leadership category business performance to ensure achievement of category metrics and plan.

• Be a partner for product portfolio strategy definition, requirements analysis, and pricing.

Play your part in our team succeeding

LEGO® Retail Marketing is at the heart of delivering hyper-relevant retail shopper campaigns to build the pinnacle LEGO brand experience across our branded sales channels. It is a global brand-led creativity and innovation powerhouse which brings to life our mission to inspire and develop the builders of tomorrow. This pivotal role supports LEGO Retail in this mission by driving the strongest product plans to drive inspiration, discoverability and conversion.

Do you have what it takes?

Experience and track record are more relevant than specific education. We would love to meet applicants from diverse backgrounds.

• Proven track record in leading and building teams to ensure organizational efficiency through effective motivation, training and development.

• Experience working in a global business with strong multi-cultural teams.

• Advanced analytical skills, data-driven way of working, solution driven and result oriented, strong business orientation.

• Several years of relevant professional experience in product information management, category management or business development.

• Strong project and portfolio management experience.

• Excellent influencer and natural collaborator.

• Holistic thinker – establish and drive end-to-end strategies and initiatives encompassing multiple functions.

• Successful track record of leading to completion change and transformation programs.

• Proficiency in English, written and oral, is required.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

“This is a great opportunity to join a strong and growing team. You will be pivotal in helping shape new ways of working and bringing amazing new products and experiences to market to ultimately drive our business in LEGO Retail.”