Would you like to bring your digital app marketing experience to drive and elevate kids engagement on a global scale?

Our outstanding Digital Consumer Engagement (DCE) team is looking for a new Billund-based Senior digital Product marketing manager!

Core Responsibilities

• Define and implement the successful launch of a new digital kids. Grow the audience targeting prioritized kids and family audience segments.

• Identify and develop the key user journeys to the platform from Owned, Earned, Shared and Paid channels as well as advocacy and "word of mouth".

• Develop a standout visual identity and a shareable, creative suite of communications assets to drive awareness, consideration, and conversion into the platform.

• Communicate and align Go To Market plans fully with DCE business owners, global marketing stakeholders, product development, technology and analytics.

• Work hand in hand with development and content teams to develop new user journeys into the platform. Ensuring sticky, relevant experiences driving a successful First Time User Experience, continued engagement, sign up, reactivation and retention.

• Work hand in hand with our regional marketers to deliver workable strategies, timely information and usable communication assets for regions and local markets to launch and grow the platform.

• Use the platform as an Owned Channel for The LEGO Group. Partnering with internal global marketers to develop activations for relevant franchises that engage our audience and encourage exploration of the LEGO® portfolio.

• Represent the platform internally within broader internal Ecosystem discussions and decision-making processes, ensuring alignment of plans.

Play your part in our team succeeding

Help launch an exciting new engagement platform! DCE exists to drive meaningful relationships with our audiences, including Kids, Parents, Shoppers, Adults and Families. We engage with audiences directly and nurture those relationships.

DCE Marketing connects with global audiences through inclusive and compelling marketing strategies, cemented in data driven insights, to promote growth and scale within our digital ecosystem. Acquiring new users, retaining existing users and reengaging lapsed users with our owned channels and communities, positively influencing brand affinity and increasing consumer lifetime value.

We work in partnership with our DCE colleagues, our markets & regions to build our digital experiences, franchises and the LEGO® brand.

Do you have what it takes?

• Extensive marketing experience with a focus on digital experience & expertise launching app products or bringing digital product to market including solid understanding of developing effective consumer facing marketing strategies and campaigns.

• Experience & expertise driving predominantly kids digital experiences + developed understanding of Digital Ecosystems and how audiences interact with them.

• Experience driving forward projects with cross-functional teams.

• Confident and trustworthy colleague with outstanding partner management skills, excellent communication skills and the ability to deliver through people.

• Data curiosity with an analytical approach, influencing partners through insights.

• Test & Learn mentality: always looking to drive efficiencies & best approach through key findings.

• Experience navigating a large matrixed organisation and can work in an agile process.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group!