Are you interested in leading on the analytical engagement and orchestrating innovative integrated media marketing programs (across OESP - owned, earned, shared and paid) for the LEGO brand across our global landscape?

If you are curious, have a bias for actionable insights and have experience in integrated media insights across channels, you can help deliver the best LEGO experience and growth!

Core Responsibilities

• Lead analytical engagement across the full Marketing Value Chain for OESP implementation and strategic development

• Build positive relationships with business partners to understand priorities, define the roadmap, working with them to improve our shoppers’ experience

• Translate strategic media questions into projects, identifying requirements and relevant business partners

• Lead continuous digital marketing insights & analytics efforts and custom deep dives to seek opportunities for LEGO.com

• Identify existing and new methodologies to measure and analyse digital marketing opportunities. Lead digital marketing analytics 3rd party toolkit and drive our test and learn agenda.

Play your part in our team succeeding

As a part of the LEGO Retail organisation, the Global Ecommerce team drives the development of LEGO.com and digital shopper channels across regions, including new market entry, and plays a pivotal role in commercial strategy.

Within Global Ecommerce, the Digital Insights team are responsible for uncovering insights pivotal to our growth.

Do you have what it takes

• Experience working in a media insights and analytics environment (mix of agency and client-side would be ideal)

• Detailed knowledge of the key digital performance marketing channels and experience in optimising campaigns using standard tools (Google Analytics, Adobe, Google Ads, Facebook Business Manager, Adserver, DSPs) and running performance marketing channels (SEM, paid social, programmatic, e-mail)

• Strong understanding and experience of the OESP media model

• Experience leading multiple projects and business partners in a fast-paced, results-focused business environment

• Ability to look at data from a business perspective, and drive business actions based on insights

• An understanding of measurement and critical metrics across the consumer journey. Ability to analyse customer journeys through paid/owned/earned channels. Knowledge of multi-click attribution

Join the global LEGO® team

What’s in it for you. Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong!

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.