Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Senior Marketing Manager is responsible for leading marketing strategies and integrated marketing plans that drive audience and business growth for Adobe Photoshop.

We are seeking a dynamic marketer to create breakthrough marketing ideas that inspire audiences; encourage product adoption and engagement, build long-term, customer value. You will be a marketing leader that can balance long-term strategy with short-term results focused execution in a fast-paced, growing business.

We are looking for a skilled storyteller who brings an audience-focused, modern approach to building marketing strategies, campaigns and programs that create results at scale.

You will lead campaign plans in partnership with cross-functional team support including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention, & Adobe.com. This global role partners closely with teams in the European, Japan, and Asia-Pacific regions. You will also be a strategic partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

What you’ll do

• Formulate and drive global, integrated campaign marketing plans that drive awareness, consideration, engagement, and conversion for the Adobe Photoshop ecosystem.
• Drive marketing innovation and creativity. This role requires you champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals.
• Collaborate and develop strong working relationships with extraordinary, cross functional teams across the global marketing organization and the digital media organization to optimize consumer journeys; breakthrough content and messaging.
• Partner with marketing teams based in regions of EMEA, Japan, and APAC to provide framework and mentorship that enables the scale of global campaigns and consistency of outcomes.
• Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs.
• Manage bottoms-up forecasts and budget for your campaigns in connection to quarterly and annual plans.
• Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics.
• Build best in class customer journeys.
• Know our products, our categories, and our consumers.
• Develop credibility and build relationships with cross functional team partners across the company.

What you need to succeed

• Bring 10+ years of progressive marketing experience working on/with consumer and technology brands and products
• Experience working with/at agencies (advertising, digital, marketing)
• Proven track record of success and achievement associated with results-oriented, campaigns and plans.
• Be customer obsessed. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
• Be a story-teller. Craft compelling messages that captivate audiences and offer them valuable solutions.
• Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.
• Ability to work with and influence team members and leaders across the organization whose input is essential to the success of your plans.
• Balance creative inspiration and insight and fact-based analytics.
• Bring a strong passion for Adobe's brand and products.
• Fast learner with a positive demeanor and willingness to try new things.
• Navigate a matrixed organization and represent your work, your team with integrity and self-sufficiency.