Job Description:

Fidelity Digital AssetsSM is seeking a Senior Digital Marketing Manager to operate as the digital expert on our diverse marketing team. The position will report to the VP of Marketing and brings an exciting opportunity for an experienced digital marketer to work as part of a broader team that includes marketing, business development, and research. This position puts you in one of the fastest growing business units in Fidelity and one of the most exciting innovations in finance and technology – digital assets (aka “crypto”).

The Purpose of Your Role

You will be the go-to-resource for all things digital on our marketing team, with a strong emphasis on email marketing, lead generation, and the brand website. This Senior Manager of digital marketing will contribute on a technical, creative, and analytical level and will be deeply involved with brand marketing, business development, and digital advertising.

The Expertise We’re Looking For  

• You’ve been actively involved with marketing automation and email marketing platforms used for customer retention and content marketing
• Measurement and analytics are at the heart of your experience, with a proven track record of driving KPIs and working with analytics platforms to support reporting
• Have helped operate a content-rich website and worked with an enterprise-grade content management system
• You value digital strategy but are not afraid to dive into the details and optimize the tactics of digital marketing campaigns
• A highly collaborative individual that takes pride in clear communication and excels as a multi-tasker
• Minimum of 5 years’ experience working in a digitally focused marketing role, either at a large brand or agency
• You have run and managed social media and digital advertising campaigns

The Value You Deliver

• The main owner of direct digital marketing, with a heavy emphasis on CRM and email marketing that drives fundamental business value
• Responsible for end-to-end management of digital marketing campaigns, working with internal and agency partners to execute
• Work closely with content, design, and brand to build and execute multi-channel marketing campaigns
• Operate with a growth mindset, emphasizing testing and data to validate strategies and tactics
• Assemble reporting on key digital marketing initiatives and responsible for KPIs
• Operate on the front-line of marketing activity for a leading brand in one of the most exciting financial technology industries

Nice-to-Haves

• Experience with Pardot and/or Salesforce Marketing Cloud
• Experience with Adobe Analytics
• Have worked in a company that operates within the digital asset or cryptocurrency field
• Baseline front-end programming skills (HTML, CSS, JavaScript)

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award(opens in a new tab), we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working(opens in a new tab).”

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.