Within the Experience Design (XD) team, Content Strategy helps create multi-channel, end-to-end experiences that meet customer needs and business goals. In this role, you will create both high-level strategy and do hands-on-writing and editing across engagement experiences utilizing data and analytics to inform and improve your work.

We’re looking for a senior-level content strategist, passionate about growing brands and engaging potential customers, You’ll partner with business, brand, marketing, analytics, research, and design teams to increase traffic to the site and effectively engage visitors as well as ensuring key aspects of the account experience are optimized and .

In this role, you will:

• Own the content strategy for Evernorth’s B2C and B2B websites driving toward increased  customer awareness, engagement, and conversion as well as customer’s onboarding and account set up experiences within their account.
• Apply strategic thinking to achieve KPIs and help ideate and create/enhance new engagement features
• Understand and connect with different audience segments and business units to create cohesive architecture and journeys.
• Create high-traffic content, lead-converting resources and shareable creative projects that educate, inform, inspire our audiences to take action
• Execute the brand and marketing teams’ vision and strategy, supporting their KPIs and thinking ahead about creating value and measuring it
• Ensure alignment with content guidelines and ensure our content marketing products are aligned to our organizational mission, priorities and brand
• Write stellar content (optimized for SEO), edit and improve existing content for consistency and clarity, assign ensure copy tone and styles are consistent with brand and style guidelines
• Develop accessible messaging consistent with A11Y guidelines
• Advocate for content strategy and design thinking across the broader organization

Requirements

• Minimum 6+ years digital content experience with emphasis on digital content - email and web, preferably at a creative agency, news/media company or in-house content team
• Top-notch writing and editing skills
• Experience delivering innovative, highly polished marketing content from concept to finished work
• Experience with cross-team collaboration and synthesizing feedback from multiple stakeholders
• Strong project management and organizational skills
• Experience working with web-based CMS and other publishing tools
• Incredible attention to detail and excellent grammatical skills
• Excellent communication and presentation skills, both written and verbal

This role is WAH/Flex which allows most if not all of the work is to be performed at home.  Employees must be fully vaccinated if they choose to come onsite.

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.