THE ROLE

Want to see your designs worn by millions? As a Senior Designer at ASOS, you’ll be plugged into 20-something culture and on the pulse of the latest fashion and trends that our customers love. You’ll need to be a creative, commercial and highly experienced Designer who works collaboratively. Senior Designers play a critical role at ASOS, working closely with Merchandising, Buying and Technical teams to build a commercial and trend-led product range for the department that is loved by the ASOS 20-something customer, globally 

THE TEAM

ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave, creative and disciplined, and we live and breathe these in everything we do.

The Design team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear.

The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our 20-something customer, whatever their style. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer.

You’ll be…

• Researching, developing and creating a balanced range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer

• Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through

• Presenting trend research to other teams including Buying and Commercial leadership, where relevant

• Collaborating across departments and functions of the business including Marketing, to ensure the design vision is communicated clearly

• Identifying and executing new product opportunities as they emerge in the market

• Contributing to business wide initiatives and projects, positively influencing and championing change 

• Using relevant sales data and insights to design commercially relevant, fashion forward ranges

• Anticipating the needs of the 20-something customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges

• Sourcing new fabrications, techniques and trimmings

• Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy

• Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range

• Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.

• Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback

• Supporting and deputising for the Head of Design as required, for example, attending product reviews or guiding the team on range building

• Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.  Looking for opportunities to use sustainable materials wherever possible

• Agreeing styling and visual merchandising guidelines with Studios and Global teams

• Leading/Role model and building a strong team of junior levels, with a focus on growing future talent

• Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working

• Motivating and engaging the team through recognition and regular feedback

We’d love to meet, someone with…

• Significant experience in multi-product Design within an aspirational brand or high street Retailer

• Previous experience of direct sourcing from fabric mills, with knowledge of cut and construction

• Experience of working cross-functionally to deliver initiatives that have a positive commercial impact

• Proven ability to drive the success of a department or brand through strategic and commercial thinking

• A commercial handwriting and strong understanding of the ASOS Brand and Customer

• Experience with Photoshop, Adobe, CAD

• Plugged into 20-something culture and fashion, passionate about the product

• Strong organisation skills, initiative, and the ability to work in a fast-paced environment

• The ability to build great relationships with colleagues across the business and suppliers alike

• Can gain buy in from the team and management to potentialize opportunities

• Embraces and champions the benefits of change within the wider team

• Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development

• Comfortable travelling in the UK and internationally for supplier/product development meetings and inspirational purposes

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