More about the role

Here, at New Look, everything that we do is for the love of fashion.

We’ve been bringing the latest fashion to the high-street since 1969.  We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.  Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

We invented fast fashion and it’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one…and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.

This person should be very familiar with Loyalty programmes, CRM and CLV reporting, mining data and using appropriate Statistical Methodologies to:

• Understand our customers, their engagement, and behaviours

• Identify key customers, why they are valuable, and support the customer acquisition and retention strategy

• Deliver loyalty and CRM analysis and insight which can help drive new/existing revenue streams

• Support decision making around customer communications and product development

• Provide evidence and insight to support the Loyalty and Customer Strategy in refining the strategy, approach and objectives for the business going forward

• Help answer the wider strategic questions faced by the senior management team

• Help develop the strategic use of the customer database via delivery of reporting and insights.

• Define and monitor success of program and customer segments. Identify and report on health of Customer KPIs to track effectiveness of programs and assess levels of brand loyalty over time; apply learnings to continually advance and optimize CRM initiatives.

• Own loyaty segmentation and customer analytics and behavioural reporting (in partnership with the CRM Data lead and the CRM campaign managers).

• Analyse and interpret customer data to enable key stakeholders to make informed decisions on business and marketing strategies in line with the 3-year plan and transformation objectives.

ACCOUNTABILITY & RESPONSIBILITY

• Work closely with the business to identify opportunities to improve revenue generation, customer loyalty and campaign effectiveness, delivering actionable recommendations to address these

• Deliver analytical solutions, models, interpretation, and segmentation that will impact on strategic and operational direction and improve campaign response rates with the CRM Data lead.

• Focus on increasing the value, quality and volume of our loyalty / customer base using data insights.

• Build and develop relationships with key stakeholders across the business to facilitate information gathering and provide analytical support when required

• Support New Look in their use of customer data to drive engagement through better understanding of their audience

• Work with and mentor other members of the Data team in delivery of robust, timely, accurate data insight projects

Role Banding

• Managing people, However, this role is expected to manage 1 / 2 FTE (Junior Data Scientist)

• This would be a key role in our transformation journey – leading the Loyalty Customer analytics - that would help our future customer vision

• Expertise within the customer loyalty space is a must for this role

• Will independence in applying professional expertise be expected? Yes

• Is the role considered to be a subject matter expert?  Yes.

Advanced knowledge in – SQL, Python, R or SAS will be essential for this role

Role Grading

• Functional Knowledge:   Advanced knowledge in model building and data mining eg – SQL, Python, R or SAS.

Experience at building and implementing propensity models and customer segmentations, CLV Models etc. - Essential

• Experience in the fashion industry would be desirable.

• High level of Problem Solving

• This is an influential role. Several business decisions will be made from this person output.

• This person will be working cross functionally – BMD/Finance/CRM/Brand and marketing •

Skills and Education

Minimum level of education or qualifications

• Degree qualification in a statistical subject such as Statistics/Maths

• 7+ years' experience in delivering customer data analysis (Loyalty)

Essential skills/knowledge

Advanced knowledge in – SQL, Python, R or SAS will be essential for this role

Experience at building and implementing propensity models and customer segmentations, CLV Models etc. - Essential

Desirable Skills/knowledge

– Fashion Industry

– Campaign Management tools – Adobe, Responsys

Why New Look?

The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.

We offer training to support you and your career progression, so that you can be at your absolute best.

You’ll also receive these amazing benefits:

• 40% staff discount

• Monthly 25% off  privilege vouchers for family and friends to enjoy

• Quarterly sample sales

• Season ticket loans

Apply now to find out more.