M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team.

Putting customers at the heart of everything, we are looking for a Senior Customer Analyst to join our exciting customer loyalty team. We're continuing to turbocharge Sparks and are launching it into the Republic of Ireland.

Playing a meaningful role in providing the customer led analytics to understand the behaviours that are driving the performance of the scheme. The insight generated will quantify the success from both a customer behavioural change and a financial perspective, as well as driving vital future action.

Do you possess a strong technical skillset and an analytical curiosity? You'll have access to a wealth of analytical and data science tools from a multitude of sources in an Azure environment, being the 'go-to' analytical specialist in the Sparks team, interacting cross functionally across Technology, Product Management, local teams, International and the wider commercial business.

If you'd like to join M&S at this groundbreaking time and help to deliver Sparks into Ireland, please keep reading!

Key accountabilities and measures

• Generation of customer insight analytics to enable the complete comprehension of the loyalty programme in Ireland. Being the analytical specialist, playing a key insight led role in crafting the Spark’s future.
• Build and maintain automated processes to facilitate the production of visually engaging self-serve dashboards which provide live common customer insight and performance metrics for the Sparks scheme.
• Evaluation through metrics including, but not limited to, customer behavioural change, customer engagement and profitability. Measuring success against the original business case.
• Packaging up and presenting the story to key business groups to generate consensus and engagement across M&S. Sharing analytical results and methods in a commercial and compelling manner, with ability to visualise insights in a clear and concise format, enabling self-serve.
• Ensuring that findings are shared within the team and the business to drive a culture of data. Actively participate in training and data/analytics sharing sessions. Being an active mentor and senior member of the CX and Loyalty team, as well as the wider analytical community.

Key SkillsBehavioural:

• Being passionate about analytics and demonstrate a detailed understanding of the customer, their behaviour, characteristics and relationship with M&S.
• Demonstrate an analytical ‘curiosity’ through innovative, data driven insights about business questions.
• Appetite and shown ability to explore business impact and position analysis to deliver commercial value.
• A self-starter that is curious and keen to learn new approaches and techniques as well as demonstrate innovation in approach.
• A keen sharer of information with the ability to translate data into insight and deliver compelling commercial recommendations.

Technical:

• A sophisticated user of SQL, PySpark and Python.
• Experience and comfort in using Power BI or similar to build reporting suites. DAX exposure desirable.
• Comfortable in mining large and sophisticated data sets – both structured and unstructured data.
• Experience and training of using both simple and complex statistical and data science techniques (e.g. forecasting, regression, clustering etc) to deliver business projects.
• Degree level or higher in a numerate subject (e.g. Maths, Statistics, Economics, Operational Research or Computer Science).
• Experience within one of retail and customer data analytics is highly desirable.
• Experience in running testing and measurement processes in digital environment also desirable.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you consider yourself to have a disability or learning difficulty which means you are unable to complete the application process online, please get in touch either by phone on 0345 300 3725 or by email recruitment.online@marksandspencer.com so we can make alternative arrangements for you